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This late night cafeteria style shaking number, with a story to impress more than 14 million fans
I don't know if your friends still remember that there is a very warm hearted cooking drama in Japan called "Late Night Diner" Shake Red I still remember clearly, the story about the New Year's Eve dinner in this Japanese drama, I watched and cried 3 times. Yes, in this impatient era, the pursuit of speed, the pursuit of results has become the index of the work of every young person, and a slow but full of warmth of the drama, always give a warm feeling, and the jitterbug also appeared on a similar style account, called "canteen night talk".

According to the monitoring of the Shake Red data platform, the account was released on the day of November 17, 2018, two videos, respectively, gained 1.7 million and 1.66 million likes, but also because of these two videos, the "canteen night talk" in the 18th of the fan volume rose to 1.3 million.

"Cafeteria night talk" of the logic of the explosion of popularity

Based on the entire content ecology of the Shake Voice, the content of the short, interesting, highlights of the front, is an important standard for the production of explosive video, whether it is good at the dance of the young lady, cover singer or funny paragraph drama production team, high value, light-hearted and funny and magical music are more likely to make people addicted. Music is more likely to make people addicted, but in the content is increasingly thin, when a large number of homogenized content, the audience will produce a serious aesthetic skin, and the "cafeteria night talk" is precisely to break this fast-paced, sedentary, living content to impress users, which has a similar logic with the sudden fire in the jittering of the Vlog. The logic is similar to that of Vlog, which has suddenly caught fire in Shake Tone.

"Canteen night talk" video update mode, to two a day, each video length is 1 minute, the story is divided into two episodes, just to be able to finish a story in a day, to maintain the integrity of the content, the audience's sense of user experience is also relatively good. Below, shaking red I extracted "canteen night talk" one of the stories to disassemble and analyze, I hope to give you a better inspiration for friends.

The whole story is presented in two videos, which are mainly about the executive boyfriend's various tricks to keep his girlfriend from being bullied at social functions, and to keep her from getting too close to other male coworkers. Together, the two videos have garnered more than 1.5 million likes. The whole story has a certain reversal, that is, the beginning of the story does not reveal the relationship between the hero and the heroine, but has been elaborating that the heroine has been bullied by the executives because she helped the executive hero to give him the nickname "squid", until the second video with the executive hero's vision to clarify the whole story, the hero out of the love of his girlfriend and the desire to protect her. It's only then that a series of vignettes are triggered. The content of the story is more life-like, in reality, there will often be such a similar small fight between couples, most of the users can find their own epitome in such a story, so as to produce a deeper sense of **** Ming sense, and the story has a happy ending, but also to meet the user's love of watching the warmth of the content of the demand.

In addition, the video in the scene layout is relatively fine, although the style of Japanese, but does not affect the user's sense of immersion, in the persona to build, "canteen night talk" boss in the beginning of the video will always say a "I'm the old black, in the city opened a restaurant. " As well as the standard line of words and gestures with his hands wrapped around his chest, all of which can deepen the user's impression of the character.

In the impatient era, a warm, living account is undoubtedly more special in the jittery voice on the existence of a, so he was able to obtain a large number of users in a short period of time is inevitable, the current jittery voice short video platform of various categories of dividend has been transformed into the content of the dividend, therefore, in the content of the style, packaging on the refinement of the polishing process, to be able to be in the process of this big wave of sand! The first one is the one that has been used for the first time in the past few years!

The first jittery marketing services listed company under the "jittery red" is committed to creating a jittery global mobile integrated marketing closed-loop ecological chain.