Rotter's Island incident of high heat, not only because it is a deception of consumers, the stock market volatility of the fishing company, which is more profound reason is due to its many scallops, sea cucumbers, etc. Behind the incident of the refraction out of the more fragile, more serious market problems and social issues. Whether from the point of view of the company, investors or consumers, these incidents in the Roe Deer Group can bring them experience and lessons.

First of all, in terms of corporate governance, the Roe Deer Group's sustainability was clearly lacking, and the risk response programs for many of its related decisions were inadequate. As a veteran group in the fishery industry, Roe Deer Island Group should not have experienced the problems of scallop production loss due to insufficient bait caused by insufficient precipitation and a greater lack of bait due to the expansion of its aquaculture scale. The reason for this is poor management due to the group's risky decisions and poor handling of funds.

Secondly, the roe deer island incident fully reflects the lack of market regulation, due to the roe deer island group appeared in several incidents, the public for roe deer island group fake questioning is also increasingly strong. Although every time the roe deer island group gives the explanation is because of natural disasters cause scallops and other seafood mass deaths and reduced production, but today's low cost of counterfeiting as well as the country for the production of life policy concessions and many other aspects of the factors are inevitably caused by the public for the roe deer island group of counterfeiting suspicion, and this also reflects the market supervision in the hearts of the people generally not high degree of trust.

Apart from this, there is also concern that small and medium-sized companies will not be able to survive. Imagine, even the long history of the founding of the swineherd group can not escape the boundaries of the times in the macro-market economic development and national policy support in the downhill, small and medium-sized enterprises do not have enough capital and self-confidence to believe that they can cater to the trend of the market to survive, which is one of the reasons why people on the swineherd island event heated discussion.