I am from Nanjing and a professional chef. I am relatively ignorant. I have never heard of green eggs! I found out for the first time today when I read what you said! It shows how bad your publicity is! You should know the consumption habits of Nanjing people. They like to see fresh things when they come out!
I think your sales route needs to be discussed. No matter how high-end it is, it is still an egg as a gift? Rich people can’t give it away! To a rich person? Haha, how many rich people cook and eat at their own homes? A poor person wouldn't give this as a gift. A poor person must be trying to accomplish something by giving a gift. How can a few eggs accomplish that?
Besides, as a benefit? Fat egg? Are you telling people to get lost? Don’t you know that Nanjing people are taboo about this? Many people in Nanjing receive or know new things through introductions from friends. In addition to the novelty at first, what other features of green eggs attract people to flock to them? Life concept!
Personally, I think the main consumer group is retail investors - the working class. Find ways to enter supermarkets and farmers' markets, and do more publicity on nutritional concepts. You can do some hype, gimmicks, etc.
There have been many pigment incidents nowadays, and people are already wary and suspicious of colored things!
There are many ways to promote, and there are also ways to spend little or no money. For example, if you post a post here, I will know. Go to forums, find columns, find reporters to write special topics, etc. Placing a newspaper advertisement may not necessarily attract more people than having a debate. Some people actually say that the nutritional value of grass-fed eggs is as high as that of meat eggs. You should not slap that "expert" A loud slap? Don’t you think that when you read newspapers, you basically don’t see advertisements?
In short, let as many people as possible and as many working-class people as possible know about this egg - good!
I have written so much, can you give me this point? It can be regarded as an advertising fee, and it will definitely help you promote it!
I wish you make your eggs bigger and bigger!