1. It means group shopping, which refers to a kind of shopping in which consumers who know or do not know each other join together to increase their negotiating power with merchants to obtain the best price. Way.

2. Based on the principle of small profits but quick turnover, merchants can provide group purchase discounts lower than the retail price and high-quality services that cannot be obtained by individual purchases. As an emerging e-commerce model, group buying improves the bargaining power of users and merchants through self-organized groups by consumers, professional group buying websites, and group buying organized by merchants, and maximizes product profits, attracting consumers and industry manufacturers and even It is the capital market that pays attention.