Zhou Heiya is on fire all over Jiangcheng, as if it had been nearly two years, but it entered the Wuhan market as early as 1997. Zhu Yulong, general manager of Hubei Zhou Heiya Food Co., Ltd. recalled that Zhou Heiya's strength came from the massive entry of potential rivals. In 2005, Liao Ji bangbangji quietly entered China, and the first stop was Zhongnan business district. This layout convinced Zhou Heiya that it was right to open his pot-stewed food shop in the mature Wuhan-Guangzhou business district, so from the following year, Zhou Heiya, which had been prepared for many years, began a comprehensive expansion journey. Run from the vegetable market to the shopping mall
The bustling business district has always been a place where large-scale businesses gather. Zhou Heiya was the first to run to the shopping mall to sell pot-stewed vegetables.
1from 1997 to 2002, like other braised dishes shops, Zhou Heiya opened three stores in markets such as Hangkong Road, and there were more than ten braised dishes shops in each market. The competition was fierce, but Zhou Heiya seized a corner of the market with its unique taste.
"Selling in the vegetable market, compared with ordinary stewed vegetables, Zhou Heiya has no advantage and it is difficult to grow bigger." Zhu Yulong said that Zhou Heiya has a good momentum in the vegetable market, but its reputation is not good, so it is necessary to find another way out.
Since we are going to the street, we should find a lively place. In 2002, next to Wuhan Square, a Zhou Heiya store with less than 10 square meters opened. Driving the store to the street is a major turning point for Zhou Heiya.
At the same time, duck wings, duck racks, collarbones and other related duck snack foods are also listed one by one. Zhu Yulong said that Zhou Heiya has changed the traditional braised dishes from table food to leisure food, and the main consumers are young and middle-aged people. Xianxing zhe tan Lu Zhou Heiya fa Li Jie noodles branch
The first person who eats crabs should have enough courage and be able to withstand loneliness. When Zhou Heiya Wuguang Store first opened, business was not good, and many people didn't understand it. Is it necessary to occupy such a good position to sell braised dishes? Zhu Yulong recalled that at that time, one month's turnover was only enough to pay the store rent. In order to reverse the situation, they began to advertise in newspapers and launch various promotion methods, and tried as long as they could promote Zhou Heiya. "I also sent flyers to the streets, but many people threw them away after receiving them, so we simply booked a small private room and invited the public to try them." Zhu Yulong said that at that time, I didn't know if this road was right, but the idea that Zhou Heiya must make a brand was branded in my heart.
In 2005, Zhou Heiya ushered in another turning point. After waiting for three years, Zhou Heiya's business has gradually improved with the help of a large number of passengers in the Wuhan-Guangzhou business circle. In the same year, Liaoji Bangbangji entered the Wuhan market, and the first stop was Zhongnan Business Circle. For Zhou Heiya, this is undoubtedly a reassurance: it's right to open a pot-stewed food shop in a mature business circle.
Zhu Yulong said that before they went to Chongqing and other places to learn from the successful experiences of Liao Ji and Zi Yan, Zhou Heiya, who had made preparations for many years, made up his mind to do a good job in street shops. In 2005, Zhou Heiya opened eight stores, five of which were street shops, all of which were concentrated in Wuhan-Guangzhou, Zhongnan and other prosperous areas.
As the saying goes, the forerunner becomes a martyr, and Zhou Heiya also expressed his unwillingness to be the first. According to the insiders, with the entry of potential competitors, the market competition has become increasingly fierce, which has revitalized the halogen products market and stimulated Zhou Heiya's efforts. Close combat "fire" Zhou Heiya.
If in 2005, Zhou Heiya was still adapting to the street shop model, since 2006, Zhou Heiya has expanded in an all-round way. At that time, Zhou Heiya unified the original business model of individual retail investors into a primary chain business model of "uniform logo, uniform dress and uniform price". Since the year before last, Wuhan-Guangzhou, Zhongnan and other places have not only become large-scale commercial gathering places, but also become gathering places for braised dishes shops. Yesterday, the reporter found at the intersection of Wuchang Street that within a short span of 200 meters, there were four pot-stewed shops in Hankou, namely Jingwu, Zhou Heiya, Ziyan and Liaoji.
"It is normal for peers to get together, but it is hard to say who is sticking to whom!" Zhu Yulong said that it is easy to operate to choose the outlets with better coverage. A manager in Zhou Heiya said, "The advantages outweigh the disadvantages of setting up stores together to form a climate. Customers bought chicken to eat, and bought duck products by the way!