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Huzhu Highland Barley Wine publicly responded to market rumors

At the meeting, the news media in Qingdao and the province asked questions about how the rumors originated, their attitude towards the rumors, where the wine grains went, and why the winery did not emit smoke. Regarding the statement that "the winery does not make wine at all, it is all blended", Li Yinhui said that Huzhu Highland Barley Wine has always insisted on pure grain brewing. The company now has 250,000 acres of highland barley planting land, of which 100,000 acres are organic highland barley planting bases. In addition to purchasing a large amount of high-quality raw grains, the company also owns the largest koji-making workshop, fermentation cellar group, and brewing workshop in Qinghai Province and even the northwest. It has the most advanced brewing technology and testing equipment, which provide conditions for the company to insist on pure grain brewing.

"During the development process of our company, we attach great importance to environmental protection. We invested 30 million yuan to switch from coal to gas. What comes out of the chimney is no longer thick smoke, but moistened grits and distilled rice. "The winery chimney does not emit smoke, and the winery cannot smell the smell of lees." Li Yinhui said that through technological advancement in the past few years, the company has now made it possible to smell "wine". Put into wine bottles, the company can save more than 100 million yuan every year through this technology.

Feng Shengbao, deputy general manager of the company, said that the company produces about 50,000 tons of distiller's grains a year. In the past, the distillers' grains were piled on-site. When stacked on-site, the smell of distiller's grains evaporated more, and the masses could Smells of lees. Nowadays, the distiller's grains can better meet the production needs and environmental protection requirements of enterprises. The company has established a distiller's grains factory near the Huzhu Green Industrial Park, and disposes the distillers' grains at low prices to large farmers, joint assistance villages and surrounding villagers, driving the The county's breeding industry is developing well.

Li Yinhui also said that as a leading enterprise of highland barley wine, the company has been committed to improving product quality. The test results of the Liquor Testing Center have been recognized by nearly a hundred institutions in dozens of major countries around the world. It paves the way for the international development of the highland barley wine industry. In the future, the company will take this incident as an opportunity to continue to increase opportunities for face-to-face communication with consumers, improve quality, and turn this incident into a good opportunity for brand communication.