Swiss Schaerer coffee machine, IIAC gold medal coffee beans carefully prepared by WBC master and other high-quality raw materials are used in "instant purchase", and the product quality and taste reach the same standard as Luckin coffee shop, realizing "master coffee, one step closer". The biggest feature of "Rui cost-effective" is "offline purchase of e-commerce prices". Through in-depth cooperation with global product suppliers, Luckin Coffee obtains preferential purchase prices through large-scale procurement and customization, and greatly reduces channel costs with the help of "Swiss cost performance ratio", so that customers can enjoy the convenience of unmanned vending machines and the low price of e-commerce.
Unmanned retail terminals will cover offices, campuses, airports, stations, gas stations, expressway service areas and communities, and complement the existing Ruixing store network. Unmanned terminals are seamlessly connected with the company's intelligent system, and advanced technologies such as IoT Internet of Things, big data and face recognition are used to create a brand-new customer consumption experience.
The unmanned retail of Luckin Coffee saves high personnel and decoration costs, and greatly reduces the rent. With a better cost structure than the small store model, Luckin Coffee can greatly reduce the transaction cost and shorten the distance with customers while ensuring the product quality. The unmanned retail strategy will help Luckin Coffee accelerate the expansion of customer scale and increase the frequency of customer consumption.
With its brand value of high quality, high cost performance and high convenience, Ruixing is becoming a fast-moving fashion brand widely accepted by customers, making Ruixing a part of people's daily life. It is worth mentioning that Luckin Coffee announced that the number of direct stores has reached 4,507, making it the largest coffee chain brand in China. At the same time, the cumulative number of trading customers has exceeded 40 million.