The little fragrant pig on Douyin is of Chinese and Japanese descent. Zeze and Xiao Xiangzhu are one of them. They are a couple and often share their love story on Douyin.

Douyin (English name: Tik Tok) is a short video sharing software launched by Bytedance. Launched in September 2016, it is a music short video community platform for all ages.

Douyin uses artificial intelligence technology to create a variety of gameplay for users. Users can use this software to select songs, shoot short music videos, form their own works and share them with users on the platform.

In terms of cutting points and paths, in addition to focusing on tool attributes, what Douyin does best is to contact the family guild of the live broadcast platform (when Kuaishou suddenly emerged in 2014, it also harvested a large number of YY’s head anchors ), import KOL and star resources from headlines in batches from Meipai, and do fan communication with KOL as the core.

The combination of entertainment attributes and entertainment IP, although it has not been done yet, it will be easier to develop in the future.