Starbucks is the name of an American coffee chain company. Founded in 197 1, it is the largest coffee chain in the world, headquartered in Seattle, Washington, USA.

Costa Brothers 197 1 opened their first coffee shop in London. With the help of family and friends, Costa Coffee Shop expanded at the growth rate of opening two new stores every year.

2. Different characteristics:

Another strategy for Starbucks to enhance its brand is to rapidly expand its brand advantage through brand alliance, find strategic partners who can enhance brand assets in the development process, expand sales channels, form alliances with powerful partners and expand its marketing network.

Costa coffee is the best quality coffee, because all the coffee beans of Costa coffee are slowly roasted at low temperature for 22 minutes. Compared with the coffee beans roasted in the general way, the roasted coffee beans can release the natural aroma of coffee and have a mellow taste, especially avoiding the common burnt smell of coffee roasted in a short time.

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Starbucks Enterprise Honor:

1On June 26th, 992, Starbucks successfully listed on NASDAQ, the cradle of American high-tech companies. As a traditional coffee chain,1August 1996, in order to seek broader overseas development, Schultz flew to Tokyo, Japan, and personally supervised the first overseas store. After that, Starbucks vigorously explored the Asian market and entered Chinese mainland, Taiwan Province Province and Chinese mainland.

Backed by abundant capital, Starbucks' operation has soared and expanded at the rate of opening a new branch every day. Since the listing of 1992, the sales have increased by more than 20% annually on average, while the average profit growth rate has reached 30%. After 10 years of development, Starbucks has developed from a little mermaid in Seattle to a "Hulk" with nearly 10,000 chain stores in more than 40 countries and regions around the world.

Starbucks' share price has climbed 22 times, and its revenue has surpassed that of General Electric, Pepsi, Coca-Cola, Microsoft and IBM. For example, big companies. Starbucks has become a first-class refined coffee retailer, roaster and owner of first-class brands in North America, and its expansion speed has attracted the attention of world-class business magazines such as Fortune and Forbes.

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