The top ten brands of Guangdong’s prepared dishes are: Wei Zhixiang, Guolian Aquatic Products GUOLIAN, Qianwei Central Chef, Zhengda Food CP, Xian Daojia, Xinya Cantonese Restaurant, Wangjiadu, Haodelai, Congchu , Gu Yan, etc. Among them, the Wei Zhi Xiang pre-made dishes are loved by many diners.

Weizhixiang is a brand of semi-finished vegetable products, affiliated to Suzhou Weizhixiang Food Co., Ltd. Suzhou Wei Zhixiang Food Co., Ltd. was established on December 10, 2008 and listed on the A-share main board on April 27, 2021. The company produces and operates various semi-finished vegetable products under its own brands such as Wei Zhixiang.

Weizhixiang has always been committed to providing nutritious and healthy food solutions for various families, and continues to contribute good products to the society through continuous innovation and exploration of the dietary needs of each family. Wei Zhixiang brand is one of the leading companies in the semi-finished dish industry. Wei Zhixiang focuses on the research and development, production and sales of semi-finished dishes, providing consumers with healthy, green, convenient and delicious semi-finished dishes.

Business model

It has 8 major product lines and more than 300 products. After more than ten years of development, more than 2,000 Aizhixiang stores have been opened in major cities across the country. Since its establishment, Wei Zhixiang has actively expanded offline sales channels and adopted two authorization methods: distribution and franchise. At the same time, in addition to offline franchise stores and supermarkets, Wei Zhixiang has also begun to develop online channels and opened Tmall online. Flagship store, JD flagship store, etc.

Based on the needs and trends of online customers, through research and development, we develop new materials, new formulas, new processes, and new products, and improve old products so that the products can meet the needs of online customers to the greatest extent and realize the brand from Changing from targeting the elderly to targeting younger, more fashionable and diverse users.