Tanabata activity planning scheme 1
1. Activity background
Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of the festivals that couples must pass. On the occasion of traditional festivals, this activity will cooperate with the organizers to create a rich festive atmosphere and create a warm and cheerful friend-making experience for the guests participating in the event.
2. Purpose of the activity
It mainly plays up the atmosphere of Chinese Valentine's Day, enhances the affinity of the organizers, and promotes the interaction and hand in hand of the guests through activities, thus achieving good development.
3. Organization
Organizer:-Company
Co-organizer:-Alliance
Participating unit: to be determined
Step 4 Participate in the media
Television media reports of Zhejiang-Guangzhou Group and Hangzhou-Guangzhou Group, such as Metropolitan Express, Youth Times, Newspapers, Zheshang Magazine, etc.
5. Activity information
Name of the activity: Looking for "Love" Tanabata (reference, to be determined)
Activity date: August 20, 20-2008
Venue:-Software Park
Number of participants: 100 or so.
6. Programme of activities
A. Pre-preparation
Preparatory Committee: responsible for party preparation and smooth progress.
Composition of the Preparatory Committee:
By-the alliance is mainly responsible, and invites the main person in charge of the organizer to assist and supervise.
The organizer counts the guest information and fills in the relevant party participation form (used to make the first experience game of first love)
Ask the guests to prepare a favorite small gift (for holding hands to exchange gifts or send them to their favorite objects)
B. Activity overview process (time reference)
17:00: 00 Guests will be present to sign in.
17:00- 18:00 guest dining time
18:00-18:05 The MC announced the opening ceremony, introducing the guests present, participating guests and activities.
18: 05-18:10 host guest's speech
18: 10-20:00 Participation in guest interaction time (participation in guest interaction)
20:00-20: 15 party is over.
Active highlight setting
In order to reach the climax of the success of the party, three collective links are set up:
The first experience of love (preliminary pairing on the projection according to the information of the guests fed back in the preparatory period, choosing party partners for the guests, playing games and various game links)
Small exchange of love (exchange and delivery of favorite gifts brought by guests, the second step of choosing the favorite party object independently, and setting off a small climax of the party)
Cupid of love (please blindfold all the girls who have the right object, and the boys will perform a light kiss ceremony to further determine the object of holding hands, and win the candlelight dinner prize for couples (to be determined), which will set off the climax of the party)
Set up a small game area on site
(Chinese lantern riddle area, psychological game area, DIY favorite small gift area, wishing lighting area, etc.)
Set up a small game area to provide guests with a preliminary understanding and create a relaxed atmosphere. Through the combination of home party and away garden activities, the enthusiasm of participants is mobilized and the sense of participation of guests is enhanced.
Guoxue riddles area: The venue is set up with Qixi riddles area, where guests can interact with each other in solve riddles on the lanterns. The riddles are related to the theme of Qixi, and the guessed guests are given corresponding small gifts.
Psychological game area: A psychological test area is set up in the activity venue, and psychologists are arranged to do simple psychological quizzes for the guests and make test analysis for them. At the same time, experts can communicate with the guests to relieve the pressure in work.
DIY small gift area: The activity venue is equipped with DIY manual area, which can make lotus lanterns and write down wishes, and also learn to make Chinese knots, origami, tie flowers and balloons. After completion, it can be presented to your favorite object or as a souvenir.
Wishing and lighting area: There is a wishing and lighting area in the pool of the activity venue. Guests can make their own lotus lanterns and write down their wishes in the DIY manual area, and put lights in the lighting area. After nightfall, the pool is full of candlelight, and the scene is warm and romantic.
Tanabata activity planning scheme 2
Theme of the event: Tanabata is the Valentine's Day of China people, giving back to new friends with true feelings, and launching 77 pairs of free wedding photos for hot booking ...
Activity description: there is no doubt that this is a pie in the sky? In order to repay old and new friends, 77 pairs of free wedding photos are specially launched on Valentine's Day. You can shoot a wedding dress for free first, and then decide whether to make an appointment.
Guests can enjoy the content free of charge if they hold the coupon in advance, and if they decide on a wedding photo, they can't decide on a wedding photo.
100 yuan coupon payment: a set of free Shoot white gauze 10 100 yuan to offset the value of wedding photos, and at least 30% deposit 100 yuan will be returned to the guests.
Free exquisite styling design: a Shoot wedding dress will be given free of charge, and 7- 1 and 5- 1 one will be given as a souvenir.
Free 7- 1 and 5- 1 each 1 as a souvenir 100 yuan cash photo coupon is upgraded again, and you can enjoy shooting 158 yuan for free. As a respect for the work of photographers and makeup artists, no guests will be given.
Free of charge 100 yuan photo cash coupon, free of charge to all Shoot porn and 7-2, 5-2; 100 yuan photo coupon +58 yuan can directly enjoy the company's flagship photo 158 yuan set.
A cash coupon with the value of 50 yuan-Flower Shop will be given free of charge, with a minimum consumption of 100 yuan, that is, 50 yuan can enjoy 100 yuan to-flower shop enjoy 150 yuan minimum consumption, that is, 100 yuan can enjoy 150 yuan.
200 yuan's coupon payment: a set of free Shoot white gauze 15 pieces 100 yuan to offset the value of wedding photos, and at least 30% deposit will be paid to 200 yuan to return the guests.
A set of 20 Shoot wedding dresses worth 258 yuan for free shooting, and a free 7- 1, 5-2 as a souvenir.
Free 2 photos of 7-2 and 5-2 as a souvenir, free photos of Shoot as a respect for the work of photographers and makeup artists, and no guests will be given.
Get a free cash coupon of 99 yuan-Flower Shop, and get a free 7-3, 5-3; To-Flower shops enjoy 150 yuan minimum consumption, that is, 50 yuan can enjoy 150 yuan consumption.
Free of charge, a bunch of roses from the rose garden lover, free of charge, all the porn of Shoot.
Provide a free 7' photo magazine.
To-flower shops enjoy 150 yuan minimum consumption, that is, 50 yuan can enjoy 150 yuan consumption to-flower shops enjoy 200 yuan minimum consumption, that is, 100 yuan can enjoy 200 yuan consumption.
Highlights of activities:
1.77 For free wedding photography: a set of Shoot wedding dresses is free, and it will be decided after being optimistic, so as to guide the guests to have a rational consumption concept, be strict with makeup artists and photographers, and show their housekeeping skills to satisfy customers.
2. Hold the coupon 100-200, and promise to return it if you are not satisfied. If you pay, you will be required to satisfy customers in terms of service and quality in all processes of the company;
3. The worst plan is that the guests will not recognize it, and the cost estimate: excluding the labor cost, it is not enough for 20 yuan;
4. Free photo coupons and free photo shooting:
It is used to attract guests to make an order, and it is free to pay 100 cash coupons 100 photo coupons. Paying 200 coupons to shoot a set of free photos directly, all free as long as the guests shoot is the initial recognition of the rose garden. Therefore, the requirements for makeup artists and photographers must be strict, and they must show their housekeeping skills to satisfy customers.
5. Alliance with-flower shop, mainly to prepare for the wedding and send flowers to the new couple in the future, and to consider long-term cooperation with the photo studio.
Pay 100 to send 50 yuan cash coupons. If you choose to shoot in-,you can enjoy the minimum consumption of 100 yuan in the store, otherwise you can enjoy the minimum consumption of 150 yuan. This is an agreement with that florist. Don't tell the guests directly.
Pay 200 coupons and send them to 99 yuan cash coupons. If you choose to shoot in-,you can enjoy the minimum consumption in the store 150 yuan, and if you don't choose, you can enjoy the minimum consumption in 200 yuan. This is an agreement with the flower shop, but we don't tell the guests directly.
Marketing promotion:
1, in-store promotion:
POP: It is recommended to have two pieces of 90CM- 150CM, one in the store and one in front of the store;
Tag: It is suggested to make a heart-shaped rose edge, which is consistent with the name of the whole store, and the color is mainly romantic; Table cards;
2. Out-of-store publicity:
3,000 DM leaflets, 2,000 on 8.8-8. 10 and 8.10/day 1000; Arch: 8. 1 1-8. 13 for three days;
Little angel:
8. 1 1 On the same day, a male and a female student accompanied by a little angel, wearing a wedding dress, greeted the guests at the door of the store and was responsible for distributing a bunch of roses to the guests who came in to consult, and said the words of wishes;
On 8.8-8. 10, the employees in the store will distribute DM in local prosperous areas, department stores, KFC and other places with more young people in batches;
8. 1 1 invited Burt's Bees 10 at school, 5 men and 5 women, and distributed leaflets in the street in groups of one man and one woman wearing wedding dresses;
8. 1 1 day, please invite 2 men and 2 women to be models for window shows in the store to attract passing guests; All employees of the company must help in the lobby and gather popularity.
3. Other publicity
If the cost of local TV advertising is not very high, you can make three days on August.14-8.16-giving true feedback, and 77 advertisements for free wedding photos are in progress.
Tanabata activity planning scheme 3
I. Purpose of the activity: to enhance the brand image and promote the service and brand influence.
II. Activity Time:-August 12.
Third, the theme of the event: the years are silent-true love lasts forever
Fourth, the theme elements: classical Valentine's Day preferential service
V. Theme Description: The theme highlights Jin Jiali's warm and romantic service wish to customers through the grand theme of Valentine's Day in China.
VI. Venue: Jinjiali Store and Surrounding Area
Seven, the theme of communication performance:
Run through the activities, forming the main performance.
Effective interactive interpretation and content communication.
All supplies are marked.
All the publicity performance.
Social influence and word-of-mouth communication.
VIII. Overview of activities:
IX. Expected objectives of the activity
Goal 1: establish a strong brand of jewelry industry with the influence of activities during Tanabata.
Goal 2: Through this activity, the company's image and social reputation will be further enhanced.
X. Target of the activity: The activity location area is aimed at the crowd.
Appeal elements: warmth, romance and carnival.
XI. Activity Form: Warm, romantic, carnival and game activities are the main activities, in line with the theme of Tanabata China Classical Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation, and enhance customers' recognition of the company.
XII. Specific Programme of Activities
1: table tennis exhibition
Theme: The Secret of Attraction
Awards: Most Attractive Award
Organization: Four groups of lucky couples/families are randomly selected from all the people on the spot. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who sucks the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can win the most attractive prize.
Responsible person: on-site host
The winner can get a beautiful diamond ornament awarded by the company.
2. Beautiful love legends
1) When "Yuan" came.
Randomly select customers or owners and tell their first beautiful acquaintance with her or him.
Awards: the most beautiful encounter award
Responsible person: on-site host
The winner can get a beautiful diamond ornament awarded by the company.
3. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Awards won: Best tacit lover award
Organization: Four couples or couples are randomly selected. The lady covers her head with a red hijab and wears a bow tie for the man with a mask. Anyone who peeks is considered to be in violation of the law. The winner is the one who cancels the competition fastest and plays the best. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
Responsible person: on-site host
Competition supervision: on-site customer registration or random selection.
The winner can get a beautiful diamond ornament awarded by the company.
Thirteen, publicity stage division:
The first stage of pre-event publicity
Publicity time:-July 22, 2008
Publicity form: newspapers and mobile phone customers send text messages in groups and salesmen call customers to participate in activities. Publicity content: convey the information that the event will be held soon.
Information transmission elements:
Theme and content of the activity
Time and place of the event
Media arrangement: mainly newspaper media and short messages.
The specific newspaper media are China Gold Newspaper, Local Evening News, Gemstone Weekly, Shenzhen Jewelry Network and other media.
Newspaper: issue a document one week in advance
Post-event publicity in the second stage
Publicity time:-August, 2008 12.
Publicity form: the effect of soft text publicity activities is consolidated.
Tanabata activity planning scheme 4
First, the general idea
Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of the must-have festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should be started on Tanabata, so as to promote the festival and bring a good start to the diamond festival with the huge business opportunities of Valentine's Day.
Second, the activity time
_ _ _ (Thursday) —— _ _ _ (Sunday)
Third, the layout of the store
In line with the theme of Qixi Festival, it is suggested to set up a magpie bridge in the shopping mall's enjoyment space. According to the legend that cowherd and weaver girl can be heard under grapes, the main entrance post is decorated with green plastic grapevines to create a rich atmosphere of traditional China Valentine's Day.
Fourth, activity planning
(1) Diamond decoration section
1, theme
A century-old shop, a century-old friendship-_ _ Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop? "A Hundred Years of Harmony", focusing on the wedding market, with a clear positioning, highlights the most competitive brand reputation advantages of _ _ shopping malls and gold jewelry stores, and attracts target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from _ month to _ _ Golden Week, which is more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the diamond festival, which attracts consumers' attention to the diamond festival and promotes the next consumption.
Diamond Festival started romantically, and seven dazzling gifts were chosen at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, you can choose one of seven discounts.
Bedding 77 yuan Deduction Coupon Suit 77 yuan Deduction Coupon Shoes 77 yuan Deduction Coupon
Women's 77 yuan Deduction Voucher 10% discount card clothing accessories 60% discount card wedding photography 20% discount card.
3. Exhibition creativity
Each jewelry brand introduces several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with creative collocation of dried flowers and covered with transparent glass cover, which highlights the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the matching of flowers, and forming an irresistible temptation to consumers. Moreover, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. The unique display mode with appropriate lighting and background will surely attract consumers' attention and produce excellent promotion effects.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, Lucky 77
-77 romantic gifts worth more than 100 yuan are available on a first-come-first-served basis.
(2) Activity planning
In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. According to the convention, all items are divided into department stores, clothing and gold appliances. During the activity period, consumers can participate in the activity only if their cumulative consumption exceeds a certain amount. If one of the 77 items is selected, those who meet the requirements first will have priority.
(3) prizes
Each merchant in the store provides a gift in kind with a price of not less than 100 yuan. If the price of goods is generally high, it can be replaced by a 100 yuan deduction coupon. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Preparation of promotional materials
① Design and production of KT version
(2) activity rules that water tag.
④ Tables and chairs required for the activity venue
2. Other promotional activities
(1) Buy Valentine's Day gifts and send crosstalk couples a package-during the event, buy Valentine's Day gifts and give crosstalk couples a package as soon as they arrive in 770 yuan.
(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express delivery in China when you buy a single ticket of Valentine's Day gifts of the specified category in 770 yuan, so as to convey romantic affection to lovers who are separated from each other.
(The above two offers cannot be enjoyed at the same time)
Tanabata activity planning scheme 5
August 26th is a traditional festival in China-Qixi Valentine's Day. According to ancient legend, the seventh day of the seventh lunar month is the day when the cowherd and the weaver girl in looking for a marriage meet at the annual magpie bridge. Up to now, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.
With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people put their lifelong events behind their careers and work, and the number of older unmarried people is rising. It is understood that in our city, most of these people have become the backbone of our society, with stable jobs and successful careers, but due to their own and social factors, they still live a "free and lonely" life.
The organizer decided to hold a blind date meeting in Chinese Valentine's Day, which was hosted by Minnan Daily and planned and undertaken by Fujian Hongkaifeng Media. This activity combines making friends, love, entertainment, etc., and fully combines making friends and communication, so that the number of participants in the activity is large, the participants are enthusiastic, the content of the activity is rich, and the environmental atmosphere is strong, achieving great social impact and economic benefits.
First, the purpose of the activity: through fair, open and just organizational principles, free and romantic activities to choose a spouse and choose love.
Second, the significance of the activity: through this activity, a large number of single young people in Zhangzhou area will have a good marriage opportunity. It has certain social significance and economic benefits, and can improve the image and social influence of the organizers and participating enterprises.
Third, the theme of the event: Tanabata, love in Zhangzhou.
Fourth, the activity organization:
1. Organizer: Minnan Daily
2. Organizer: Hongkaifeng Media Flower Matchmaking Agency
3. Special guests: leaders of Minnan Daily * * * leaders of Zhangzhou Municipal Committee of Youth League.
Fourth, media support: Minnan Daily Zhangzhou News Network Minnan Daily Mobile Newspaper Zhangzhou TV Station Zhangzhou People's Broadcasting Station
V. Activity Time: July 25th-August 26th.
VI. Venue: longwen district Tianliren and Community.
VII. Participants and number of participants: 18 years old or above, with a total number of about 500 people. The registration fee is 50 yuan. Registration place: Room C-501Water Garden, Shengli East Road, Zhangzhou City, Advertising Department, the first floor of Minnan Daily.
VIII. Activity flow of blind date meeting: (Start-17: 00-17: 30)
Make 100 red hydrangeas, which will be thrown by "Old Man under the Moon" and "Fairy of Queqiao" after the opening ceremony, which will make the finishing touch and make a sensation on the spot. Imagine which participant and candidate don't want to get hydrangeas symbolizing marriage?
Video playback: the life photos or TV shows of participants are repeatedly played by a large projector at the event site. Participants can choose their favorite opposite sex, and then look for the corresponding numbered objects by number.
The first wave of love shock: "Find the goddess in your heart"-17: 30-18: 30
1, campaign slogan: resolutely talk to strangers;
2. The organizer designs and makes dating cards, male (blue) and female (pink); The contents of the dating card are: name (nickname), age, hobbies, work and requirements for him/her;
3. All sincere people who are looking for a relationship can get a dating card and fill it out by themselves;
4. Sincere people can observe and then entrust the organizer's staff to send the dating card to Xin.
He/she of the instrument;
5. If both parties are interested, the organizer's staff can communicate with each other and start dating.
The second wave of love shock: "Handsome men and beautiful women touch each other"-18: 30-19:15
1, directions for the blind (7 pairs of men and women were selected to complete the game).
The rules of the game are divided into groups. One of them is blindfolded, and the other party is in charge of the command. According to the distance of the game, it is necessary to go through barriers such as going around stools, crossing stumps and picking up roses. The winning team will receive a gift.
2, brain test, race against time game
We put forward some questions on the spot, and answered them in a hurry. Whoever answers the correct answer in the fastest time will be the winner. The winner will get a gift.
3, romantic folk songs, love songs duet.
Singing folk songs (love songs) composed of handsome guys and beautiful women from the scene are compared with another group of the opposite sex. During the competition, participants are free to play their own strengths and choose people who love each other. The winner will get a gift.
The third wave of love shock: "Prince Angel Call Order"-19:15-20: 00
The PK competition for Prince Charming and Angels was hosted by "Old Man under the Moon" and "Fairy Queqiao". The old man under the Moon was the captain of the men's side, while the fairy Queqiao was the captain of the women's side. The two sides held a beautiful PK handsome guy, went on the catwalk, showed their personal style and made a declaration of love to win votes for themselves, and the ballot box was right in front of them. The audience under the stage can write their number and contact information on the note and put them into the ballot box of their favorite beauty or handsome boy. The couple with the most votes will be awarded the title of "Prince Charming" and "Angel" and each will receive special gifts.
One copy. Anyone who participates in any performer will get a gift!
Trivia-20: 00-20:10
Live lottery. There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
Video playback: the life photos or TV shows of participants are repeatedly played by a large projector at the event site. Participants can choose their favorite opposite sex, and then look for the corresponding numbered objects by number.
The fourth wave of love shock: "Before the flowers bloom and under the moon, * * * have a candlelight dinner"-20:10-21:30.
1, make a wish in the air:
Under the guidance of the host, the handsome guys and beautiful women at the scene closed their eyes and silently made a beautiful wish on the loving day of Tanabata. Pray for God's blessing, and may all lovers get married.
Then * * * have a candlelight dinner.
2. Cultural performances:
Beauty products companies participate in the live event "Fashion Show".
Wedding photography company provides wedding show activities.
3. sweepstakes:
There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
4. Free activities:
You can take a group photo as a souvenir, and you can cooperate with the photographers on the spot to make a suitable photo.
My own photo.
Trivia-21:30-21:40
Live lottery. There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
Video playback: the life photos or TV shows of participants are repeatedly played by a large projector at the event site. Participants can choose their favorite opposite sex, and then look for the corresponding numbered objects by number.
Love Shocks The 5th Wave: "True Confession"-21:40-22: 40 All the handsome guys and beautiful women can go on stage and express their love loudly. And get a beautiful gift.
Scheme A: Romantic Love Letter+Love Rose
If you are confident in your writing ability, a love letter written on a special and exquisite card, plus a bunch of roses, will definitely leave him (her) with an indelible impression. Never copy the Winning Love Letter Handbook, but write your own love letter sincerely. As long as you write it yourself, it doesn't matter if you are naive. Brave lovers will be welcome everywhere. Girls should not only have sweet words but also rich gifts, which is the double insurance of love.
Plan B: Sincere confession+heart-shaped chocolate or gold ornaments.
When he (she) is not paying attention, give your "heart" under the light. Anything else to say after that? Everything goes without saying.
End —— After the confession of true feelings from 22: 40 to 23: 00, the successful match on the spot will receive a special gift from the organizer, and a simple ceremony will be held under the auspices of the on-site leaders, wishing them a happy marriage as soon as possible.
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