The bustling world is all for the benefit of coming, and the hustle and bustle of the world is for the benefit of the future. Everyone can’t afford to be early, haha.

To build a community, in addition to public welfare organization communities, such as our residential property owner group and community owner group, other communities need to develop corresponding business models. why? It is to respond to the original purpose of the community: monetization!

Some communities have clearly defined and planned the community monetization model in the early stages of their establishment.

As for some communities, in the process of gradual development, they suddenly realize that they should seek monetization opportunities here and there.

Membership is the initial form of all communities, and it is worth understanding as friends of the community.

Membership system - the initial form of community commerce

Membership system is the initial form of community commerce and is the entry-level form of charging for the community.

The earliest community membership system can be based on chambers of commerce and associations in various places.

No matter what kind of community, whether it has specific products or services, or is just a small circle of people, as long as the initiator of the community sets the threshold, not just any person. If you enter, charging a basic membership fee is a good way to screen people (content is also another way to screen people) and a way to increase the stickiness of community members.

Rewarding is true love. If community members are willing to pay money to join the community, then it can be basically considered that the fan has a high degree of identification with the community.

In addition, you will only appreciate it after you have paid. On the one hand, the fee is a threshold, and on the other hand, it will also encourage community members to cherish their community membership.

Collecting membership fees is not the ultimate goal of the community. Collecting membership fees is just a means of screening the crowd. The community is an energy field, and collecting membership fees is to find those members who share the same frequency to join. Therefore, membership is the most basic product provided by the community, not the most important form of community business.

The membership fee corresponds to the basic services or products provided by the community

Whether the community can run well depends entirely on the services and products provided after the membership system, such as the Chamber of Commerce Specific community organizations:

Provide industry information

Connect industry resources

Provide industry gatherings

The services and products behind the membership system, This is the foundation of social commerce, otherwise it will be water without a source and a tree without roots.

On the other hand, if I put myself in the shoes of a community member, what exactly do I get after paying money to become a community member?

Through the community, I learned professional knowledge?

Through the community, I met professionals in a certain industry?

Through the community, I promote my personal brand?

Community membership should have a clear hierarchical structure and upgrade requirements.

The rights and obligations of ordinary members and VIP members should be clearly defined. This is one of the most important means of motivating community members. I will add many cases later to help everyone better understand the different services and products received between different levels of membership.

Membership, charging is just the beginning.

Examples of membership-based community business

The more successful communities in the past two years basically have the basic threshold of membership. Let’s give a few examples:

Luoji Thinking

Introduction: Knowledge service provider and operator. Including WeChat public subscription accounts and knowledge talk show video programs.

Membership threshold: a group of patients with knowledge anxiety

Membership fee: Earlier data shows: 3.45 million subscribers, 66,000 paid members (hardcore members: 16,000, family members: 50,000 People, hardcore is 1,500 per person, family is 300 per person, totaling about 40 million).

Wu Xiaobo Channel

Introduction: Currently the largest Internet financial community in China, including WeChat public subscription accounts, financial talk show videos and audios, book clubs and other specific interactive forms. Well-known financial self-media.

Membership threshold: financial people, no specific threshold.

Membership fee:

Quoting teacher Wu Xiaobo’s original words, “Our future membership will be divided into two levels. The first level is the base of 180 (yuan).

Members, now It is growing rapidly and may exceed 100,000 by the end of the year. This is considered the middle class segment. In addition, there are many entrepreneurs in the channel audience, and the number of companies participating in the training program is almost the same.

More than 4,000, it will be more expensive to set up a big head club, which is more point-to-point

"

With a community scale like this, the number of members does not need to exceed 500, because the number of members remains. All the people are elite.

Li Xiaolai learns, studies and studies again

Introduction: Li Xiaolai’s Alipay group actually has two types, one is "Seven Years" and the other is "Growing Together". One is for general studies and the other is for business school.