? Business plan can help entrepreneurs unite people and manage effectively. Business plan is the soul of the whole business process. Whether it is a business project or a cooperative project, it is definitely indispensable. Business plan is a written material commonly used by companies, enterprises or project units to plan projects. How can we write a better business plan? The following is the "general template for opening a business plan (a collection of 6 articles)" collected by me, which is for reference only. I hope it can provide you with reference! General template for opening a business plan (6 articles in a collection) (1)
? I. Purpose and business model
? Our shop is based on honesty, with love as a bridge, and is willing to gain more friends, knowledge and wealth from each other. Our business purpose is: give a piece of true feelings and gain more trust. Sincere unity, customer first. Our shop belongs to the B2C business model, which means the e-commerce activities of commercial organizations to consumers.
? Second, the product overview
? Our shop mainly deals in lovers' series of goods, mainly ornaments, aiming at the preferences of young people in online shopping.
? Iii. introduction to Taobao
? Taobao, the largest online retail business circle in Asia, is committed to building the world's preferred online retail business circle, which was founded by Alibaba Group on May 1th, 2xx. Taobao's current business spans C2C (person-to-person) and B2C (business-to-person).
? As of the first quarter of 2xx, Taobao registered more than 62 million members, covering the vast majority of online shoppers in China. In the first quarter of 2xx, Taobao's transaction volume exceeded 18.8 billion; The annual turnover of 2xx exceeded 43.3 billion.
? According to a survey conducted by a third-party authoritative organization in 2xx, Taobao accounts for more than 7% of the online shopping market in China, and C2C accounts for more than 8%.
? Taobao advocates an honest, lively and efficient online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." (Jin Yong)
? While creating a safer and more efficient online trading platform for Taobao members, Taobao also wholeheartedly creates and advocates a family-like atmosphere of mutual help, relaxation and liveliness. Everyone who trades on Taobao not only trades more quickly and efficiently, but also makes more friends.
? At present, Taobao has become the first choice for the majority of netizens to start businesses online and to be friends of the Chamber of Commerce. In October, 2xx, Taobao announced that in the next five years, it will create 1 million employment opportunities for the society and help more netizens to find jobs and even start businesses on Taobao. As of 2xx, Taobao has provided more than 2, direct jobs for the society.
? Iv. market prospect
? Experts pointed out that nowadays, with the developed economy and increasing people's income, lovers have more economic ability to build their own love path, and it has become fashionable to give gifts and keepsakes to each other and express their love for each other, and the couple's consumption market has great potential. Statistics show that China has a population of 1.2 billion, and there are more than 3 million young people aged 16-35. If each person gives each other a gift from 15 yuan (only the price of a pair of shoes or a dress), there will be a market of more than 45 billion yuan. According to the calculation of 2xx counties and cities in China, each county and city will have a market share of 24.5 million yuan.
? Online shopping has become a new fashion and will attract more young people. It is understood that among Taobao's top ten best-selling goods, jewelry is ranked seventh, eliminating the layers of middlemen to keep prices down, making online goods more value for money.
? According to experienced merchants, at the initial stage of operation, the popularity and customer base were still limited. With the accumulation of time, the store has accumulated many repeat customers, and more and more new customers have been brought by old customers, and the sales situation in the store will get better and better. General template for opening a business plan (6 articles in a collection) (2)
? 1. the potential and trend of convenience stores
? In recent years, due to the increasing number of large-scale stores, the survival space of small and medium-sized stores is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, and the high operating costs, which has led to the change of business formats, thus resulting in another business format-convenience stores, which live in supermarkets and small grocery stores.
? Convenience store is a small supermarket mainly for the convenience of the surrounding residents or people, and it is a retail format that lives on the edge of the business circle market of large-scale comprehensive stores and shopping centers.
? A retail format with complete business items and fast-moving consumer goods for daily use, which is mainly set up in communities and places where floating population teaches more and fast-moving goods, or near schools. Generally, the business circle only covers the surrounding 2M.
? The operation of convenience stores should firmly grasp the market blank of large-scale stores, and provide consumers with a convenient and fast shopping environment on the premise of convenience, so as to win consumers.
? Mainly engaged in fast-consuming food, daily necessities, books and newspapers, charge business agents, pasta, fruits and vegetables and other commodities.
? Because it has the operating characteristics of supermarkets, the operating cost, price and convenience advantages of grocery stores, it quickly won the favor of consumers, thus developing rapidly and forming a chain operation.
? In the future, with the accelerating pace of life, one is comprehensive large-scale stores, and the other is convenient and fast convenience store management should be the development trend of the retail industry.
? At present, there are no outstanding enterprises in the convenience store format in China because of the low economic income level and the late start, which leads to the slow development of the format.
? Second, the location
? (a) business circle concept
? The business circle of convenience stores is generally located within the linear distance of -2 meters, and the effect beyond 2 meters is relatively poor, and the business area is generally 6-2 square meters.
? (2) business location
? Generally, they are in the community (with their own business circle) and the popular places on the roadside, or next to supermarkets (with the help of other people's business circles), so as to achieve their own business profits.
? Iii. investment plan
? (a) CI design
? 1. enterprise logo
? It is necessary to clearly reflect the operating information of convenience stores, conform to the operating characteristics of convenience stores, and effectively combine existing resources to design the CI of enterprises.
? It is necessary to reflect the operating characteristics of Sunshine Supermarket to design the corporate logo of chain-operated convenience stores.
? 2. corporate philosophy
? Provide convenient shopping conditions for the public
? Provide quality service to consumers
? Provide consumers with suitable products
? (2) investment plan
? 1. fixed facilities
? Smallpox-the decoration of convenience stores need not pay attention to luxury, as long as it conforms to their own business characteristics and can leave customers with a clean and comfortable environment. Generally, it only needs to use white ceilings or other warm ceilings, but it pays more attention to collocation in layout and decoration. White putty ceilings or gypsum boards are more common.
? Ground-Convenience stores have been operating for a long time, and they mainly sell daily food (food sales account for 5-6%). The color of the store is required to be elegant, lively and fresh. Due to the reflection effect of the light, the floor of the store is generally required to be plain and light, and generally ivory or beige floors are used.
? Signboard-The signboard of a convenience store is generally equal to the width of the storefront facing the street. When making it, you don't have to consider luxury, you just need to conform to your own characteristics, which can effectively fit the business characteristics of the enterprise and conform to the characteristics of the convenience store itself. If necessary, you can also consider making it sponsored by the enterprise to save costs.
? The floor in front of the store-as long as it is flat, it is easy to do a good job of sanitation, and it will not cause too much dust. Generally, plain floors or cement floors will be used directly.
? Wall-In order to ensure the luminosity of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall, and can also use advertising pictures for the purpose of highlighting the commercial atmosphere. When using advertising pictures, it is generally required to use light boxes with high reflectivity.
? Lighting-white or warm colors are the main colors, and white fluorescent tubes are mostly used. Under normal circumstances, it is necessary to keep a tube of 1-15 square meters to make the luminosity meet the business needs.
? Audio-In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.
? 2. Operating equipment
? Computer-generally, each store is equipped with a cash register, which has both front and back functions and does not need to be equipped with a special background operating system.
? Software-networking with the headquarters, all stores use the software system in a unified way, so as to facilitate the management and monitoring of the headquarters, and the headquarters can manage the inventory according to the system.
? Cashier-Cashier also serves as the manager's workbench.
? Shelves-in terms of square, a set of shelves is needed every 4-4.5 square meters, and the shelves only need to use ordinary shelves.
? Freezers-Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one for drinks and beer, and the other for ice cream.
? Other equipment-such as book and newspaper cabinets, pastry cabinets-will be added according to the needs of business projects.
? 3. Commodity
? In the product structure of convenience stores, food accounts for 5%, daily cosmetics 2%, daily necessities 2% and other 1%, and the number of items required is about 2xx to 3,.
? (3) business philosophy
? 1. Meet the needs of target consumers-convenience stores generally choose the goods that are sold frequently within the store as their business goods because they are all fast-moving consumer goods, mainly focusing on small inventory and quick turnover
? 2, to provide convenience for consumers-the nearest purchase conditions, can be properly considered door-to-door, business projects should be based on the needs of surrounding residents to configure goods
? Iv. feasibility of the project
? The development trend of the industry and the rising level of social and economic development make the feasibility of the project stronger. In view of this, it is recommended to get involved in this industry and form a chain operation to seize the commanding heights of the industry when the local market is not yet mature.
? V. risk avoidance
? Due to the uncertainty of industry risks, it is suggested that the storefront can be contracted for operation through accounting three months after opening, and the specific method is to be determined. The premise is unified procurement, unified brand and unified operation, and consumption can be reduced in the following ways to achieve the purpose of reducing risks and improve the enthusiasm of employees.
? Scheme a; Employee shares
? Scheme b; The initial investment is considered as venture capital, and the employees are responsible for their own profits and losses.
? C scheme; Give it to employees in the mode of entrusted operation, get more for more work, and pay the fee
? D scheme; Contract management in the form of payment of contract funds
? Six investment analysis
? 1. upfront investment
? Fixed facilities and business facilities can use some existing equipment to reduce their investment
? 2. additional investment
? Because the customer resources of the existing stores have been utilized, there is no payment input in the initial investment, so it is necessary to add part of the payment input in the later period, that is, the additional payment input of 3, yuan in the later period as the later capital operation, which can be reduced depending on the integration of suppliers by the headquarters. General template for opening a business plan (6 articles in a collection) (3)
? I. Overview of the enterprise
? Main business scope:
? The project I founded is to open a coffee shop near RT Mart, Taizhou, with snacks such as desserts as a supplement. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.
? Enterprise type: manufacturing □ traditional industry
? □ retail □ other
? □ wholesale □ service □ agriculture □ new industry
? Second, the personal situation of the author of the business plan
? Previous relevant experience (including time):
? I worked as a waiter in Starbucks for one month in 2xx, and I am familiar with the service attitude and customer's consumption psychology < P >? Educational background and relevant courses (including time)
? 2xx—2xx studied civil engineering related majors in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology < P >? Huang Liang and Li Yan both graduated from junior high school
? Iii. market evaluation
? Description of target customer:
? Target customers are:
? 1. Ordinary students or couples, RT Mart is not far from the Institute of Science and Technology, South Pastoral College, which is convenient for students to come and spend.
? 2. Nearby residents and office workers There are several communities near RT Mart where there are many residents. Our elegant environment and complete facilities are also attractive to them.
? Market capacity or expected market share of this enterprise:
? With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.
? There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 5%.
? Trend of market capacity:
? With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax themselves, and it is also a good place to spend time chatting and gathering with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.
? SWOT analysis
? Advantages
? 1. There are few similar consumption places nearby.
? Disadvantages
? 1. Less experience in starting a business for the first time.
? Opportunity
? 1. Being close to the university town will bring more passengers.
? 2. With the improvement of consumption level, more and more people.
? Threat
? 1. More and more restaurants will become competitors.
? 2. KFC and other well-equipped consumption places in RT Mart will pursue high-end consumption places, and entertainment venues will bring more challenges.
? Iv. marketing plan
? 3. location
? (2) The main reason for choosing this address:
? There is a large supermarket with convenient transportation and close to residential areas, and the passenger flow is large.
? (3) Sales method (selection