Creative planning scheme for off-line activities on Qixi Festival 1 1. Theme of the event:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
Second, the activity time:
20XX August 9 19: 30-22: 00
Three. Location:
XX bar
IV. Form of activities:
An activity in which men and women play together.
Verb (abbreviation of verb) activity scale:
About 33 people
Six, Tanabata planning activities flow plan:
1) "Find the goddess in your heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women can't live without each other after they are a group. You can't play the next round of games without gifts.
2) "Handsome men and beautiful women pair up in groups"
Everyone is divided into two groups, the Cowherd and the Weaver Girl. Each team has 6 couples of men and women plus a man. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to the men in the other group. If she answers correctly, she can go one step further and know that the man can send her roses, which is the winner. The team that answers the most questions correctly will get a small gift. Those who fail will be eliminated,
3. Love song duet
The host said a word, such as love, and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. Get it right five times, and those who fail will be eliminated.
4, Tanabata couple big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
For couples, feeding watermelons to each other will blindfold the man. Each group of women will give each other a blind order, and the winner will get a small gift. Those who fail will be eliminated,
6, the red rope is pulled by one thread
The man is standing by the wall, while the woman is pulling the red rope. As long as that man can hold your hand, he will win.
7. Love at first sight is a soul mate.
Primary and secondary people say three idioms. Men have to do three different actions according to their needs. Men should write it in women's hands, and women should guess. If you answer more, you will win, and if you lose, you will be eliminated.
8, four unlike
Men and women in each team talk about what to learn from each other. People in the team can guess. Men or women let men guess. Whoever wins and guesses three times will be eliminated.
Finally end the relationship between husband and wife
The last three couples, let's see which team wins. They can play games for the remaining teams, so that they can win the third place, and the winner will win the first place with that team.
Cultural performances:
Female guests * * * bring some programs. Let's have fun, sing and dance, play games and so on.
Free activities: eat appropriate fruits.
Appropriate fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.
Dynamic detail problem and explanation part
I think the activity fee should be set in 35 yuan, and the number of participants should be set at 32. The person in charge collected money from him in advance on 14 to buy gifts and props, as well as food, dried fruits and fruits, so as to decide the number of people in advance. The activity started well, and after the activity, every girl got meifubao cosmetics.
Creative planning scheme of Qixi offline activities II. Theme of the event
Romantic Tanabata night, with deep feelings of xx.
Romantic Tanabata, love decides xx.
Second, the activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2, through outdoor advertising, LED display, private room computer, etc. Publish activity information to the guests who have recently visited the company;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. All female guests who visit KTV on August 16 can get a rose at the front desk;
5. Come to the store to open a private room and send two chocolates at random;
6. 7.7% discount on all room rates.
Third, the lottery.
1. Anyone who spends 77 yuan in the supermarket that night can get a lottery ticket, and so on.
2. First prize: a room at Home Inn that night;
Second prize: a bottle of champagne for three people;
Third prize: a box of chocolates for five people.
Fourth, the scene layout
1, gate:
① Doors and windows: two billboards indicating activity information;
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons;
④ Rent 4 wedding Roman columns in the lobby on the first floor. Add white gauze and roses.
2. The lobby on the second floor:
(1) The lobby front desk center is a heart-shaped pattern surrounded by roses;
(2) The walkway is decorated with balloons;
(3) Sprinkle rose petals under the tea table glass in the carriage, and randomly place several balloons in the carriage;
(4) Hanging a heart-shaped pattern under a box chandelier or projection.
Verb (abbreviation for verb) lottery time:
23: 00 p.m. on August 20th.
Sixth, the lucky draw place:
xx .
Creative planning scheme of Qixi offline activities 3 I. Activity time
Xx, xx, xx (Valentine's Day in China) -xx, xx
Second, the theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Third, the background of the incident
Every festive season, I miss my relatives, and the good festivals of xx (Chinese Valentine's Day) -xx are connected. Valentine's Day is my chance to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude for their lovers or lovers with the sweet-talking rose while giving gifts, so that xx jewelry can be attached with emotional significance, impress consumers' hearts with emotional appeals and win with emotional marketing.
IV. Purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity.
2. Improve the local popularity of xx jewelry brand and seize market share.
3. Further improve the brand reputation of xx jewelry for long-term promotion and sales.
Verb (abbreviation of verb) activity content
1, activity:
(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Talking Rose-XX Jewelry Delivers Your Love".
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys over xx yuan in xx jewelry store/counter will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. "Sweet words rose" is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then it will be sent with jewelry, so that lovers or lovers can get a noble diamond and an emotional spiritual gift at the same time.
3. New listing
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities.
(2) Network promotion: combining with local websites to do promotional activities such as event advertisements and event news reports, do a good job of "creating momentum" publicity in the form of news events.
(3) Franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion.
Seven. Activity budget
1. "Rose with Sweet Words": xx yuan.
2.x exhibition frame: xx yuan.
3. Publicity page (DM): XX yuan.
4. advertising fee: xx yuan.
5. Total: xx yuan.
Creative planning scheme of Qixi offline activities 4 I. Purpose of activities:
Adapt to the new situation and change the traditional enterprise marketing model; Docking new trends and promoting the upgrading and development of major exhibitors; Establish new ideas, implement offline activities, and highlight the landing of horizontal alliances.
Second, the background of the incident
"Qixi" Valentine's Day is full of myths for urban lovers, and it is the best time for urban handsome men and beautiful women to express their feelings. Major businesses will launch special promotions for Tanabata. With the increase of social development, various means of competition are constantly updated. How to create a different market atmosphere and expand social influence on Valentine's Day, and distinctive and creative publicity activities have become the battlefield of PK.
Simai Network Technology holds this creative topic activity through sampling survey of Zhuzhou market, combining with local market characteristics of Zhuzhou and current domestic hot topics, so as to provide a more gorgeous and rich market stage for merchants in Zhuzhou, and let merchants display their corporate ideas and product promotion through this activity, gain more widely spread market influence, and achieve the publicity effect of different activities.
Three. moving target
(Create publicity, realize brand promotion of all merchants, and merchant alliance comes out) Cross-industry merchant alliance launches a unified one-card through a brand-new business model, realizing the principle of * * * sharing resources * * * connecting customers, and realizing the opening of its own stores to other cooperative merchants at the same time.
Four. Activity content
1, activity name: Tanabata Carnival in China.
2. Time: August 20th, 20xx to August 24th, 20xx.
3. Venue: Floor 2 1 of Hanhua International Club, Zhuzhou City
4. Organization:
Organizer: Simai Network Technology Co., Ltd. Xinyue Wan Wen Pavilion.
Co-organizer: Venice Photography Agency Wing Zhiyuan Fashion Wedding 96.5 Music Station
Planning and implementation: Zhuzhou Aishang Culture Communication Co., Ltd.
Verb (abbreviation for verb) activity plan
August 1 to August 20th.
1) Promote "Qixi Carnival" in major newspapers in Zhuzhou.
2) Through the WeChat platform, 20 merchants' WeChat groups forwarded the Tanabata carnival links.
3) Publicize through the storefronts (Yi Labao, X, banners) of various businesses.
4) Publicity through online platforms (Zhuzhou Online, Red and various WeChat public platforms).
5) Publicity by parade near the city center (starting 5 days before the event) 6) Advertising by bus LED screen in Zhuzhou 7) Advertising by elevator.
2. Media activities:
Invite Zhuzhou TV Station or Zhuzhou Evening News to make a soft report on this activity; One week before the event, put a hard advertisement in Zhuzhou Evening News or 96.5 Radio Station; Wechat platform promotion, major merchants' WeChat platform promotion, and WeChat friends circle forwarding.
Creative planning scheme for Qixi offline activities 5 I. Theme of the event
Love each other and love Tanabata best.
Second, the activity time
August 1 day-August 5
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-"Me and My Love" (August 1 day-August 5) large-scale solicitation activity.
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale collection of "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises ... After the event, arrange the wedding time according to the photo shooting date.
The earliest wedding photos were five, and the owner of each photo rewarded a beautiful gift worth 2000 yuan.
There were five earliest marriage promises, and the owner of each promise rewarded a beautiful gift worth 2000 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care for each other, love Tanabata-the pedestrian street is 77% off the current price. (Discount, live broadcast)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata-large-scale cultural performances, wonderful live activities.
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
Ten thousand paper cranes greet Tanabata in Xintiandi Pedestrian Street. In the early stage, X employees can fold it by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.
Person in charge:
5, love each other, love Tanabata-Tanabata Bridge Club!
Purpose:
Take advantage of China's traditional festival-Qixi Festival, and hold a "Queqiao Club" with social welfare nature to attract more customers to get to know each other.
Time:
Partner:
Gome kuba shopping mall
Activity theme:
I met you and me because of Gome-Qixi Queqiao Club.
Form:
Blind date registration is a form, fill in the blind date registration form.
The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.
Active phase:
The first stage: the registration stage
Interested personnel can register at reception desk X, reception desk of Century Taihua Plaza and reception desk of Xinhe Supermarket.
The second stage: the blind date stage
On X, X, X, a large-scale villagers' meeting was held in X, and the company personnel made a list of applicants.
Creative planning scheme for Qixi offline activities 6 Activity theme:
"There is Tanabata, Romantic" photography gives back to new friends, and 77 sets of free wedding dresses are specially launched, which is romantic and direct! Single men and women rise today! Tanabata has always been a romantic festival for couples, and it is also a crazy anniversary for single men and women. Single men and women are going up today!
Activity description:
Cheer for China's love! Because of love, so direct! So! Don't hesitate to drop 777 yuan 1777 yuan, 2777 yuan and 3777 yuan.
Tanabata admission ceremony:
During the event, customers will get a beautiful gift when they enter the store! Send for love!
The following four sets of products, get the wedding dress in the store and pay the full price.
Gift: a set of baby anniversary photos!
Double gifts: one set of maternity photos (2 photos)
Triple gift: a set of ornaments on the wedding day
Four gifts: a set of bridal makeup liquid.
Tanabata photo music 388! Give away two wallet photos, a set of Chanel (or a set with a certain price) and 77 yuan, and give away an enlarged product with a value of 200 yuan plus location shooting to participate in the "grand prize draw" activity.
Tanabata transfer gift: transfer a pair of wedding photos to the designated full payer-Lotte Mart Shopping Card (200 yuan).
Two pairs of wedding photos were booked successfully and sent to the designated full payer-Lotte Mart Shopping Card (600 yuan).
Three pairs of wedding photos were booked successfully and sent to the designated payer-Lotte Mart Shopping Card (1200 yuan).
Happy Tanabata Lottery:
Lottery time:
20xx.8.28
Lucky draw location:
Xxx photographic studio
The contents of the lucky draw are as follows:
First prize: special shopping card
Second Prize: Super Comfortable Silk Quilt in Spring and Autumn Period
Third prize: exquisite stainless steel thermos cup
Address, telephone number and contact information of the activity photo studio.
Creative planning scheme for Qixi offline activities 7 I. Purpose of activities
Take Valentine's Day in China on July 7th as an opportunity to strengthen the relationship between the company and new and old owners and customers, establish the company's reputation, enhance customers' recognition of the company and accumulate customers for the project.
Second, the participants
All husband and wife owners of the company can participate.
Third, the theme of the event
xxx
Fourth, the activity time
Seventh day of the seventh lunar month in 20xx.
Verb (abbreviation for verb) activity place
xx
Activity form of intransitive verbs
Reception.
Seven. Activity scale
About 200 people.
Eight. Activity content
1, couple (husband and wife)
Game category:
1) table tennis exhibition (for families)
Theme: The Secret of Attraction
Award: Attraction Award
Organization: Four lucky families were randomly selected from all the staff on site. Each family chooses one person who is responsible for sucking table tennis from one place to another with a straw, one person is responsible for holding the table tennis in his hand, and the last person is responsible for putting the selected table tennis in a tray or basket for three minutes. The winner is the worst family. The competition is divided into two rounds, with four households in each round, and the winner can get an attraction prize.
Person in charge: on-site host
Competition supervision: on-site customer registration or random selection.
2) The lady covers the red hijab and binds the man.
Theme: Our love is so tacit.
Award: tacit lover award
Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.
Person in charge: on-site host
Competition supervision: on-site customer registration or random selection.
3) Partner (lovers stand in the newspaper)
Theme: the wisdom and magic of love
Award: The Smartest Love Award
Organization: Randomly select 4 couples or lovers. First, couples or lovers stand on the newspaper, and then the newspaper is folded in half. The newspaper area is getting smaller and smaller, but the couple standing on the newspaper can't touch the ground with both feet, nor can they use external forces or foreign objects. Otherwise, it will be regarded as a violation, and they will automatically quit the competition, and the last one will be the winner. This competition is divided into two rounds, with four pairs in each round, and the winner can get the cleverest love award.
Person in charge: on-site host
Supervision: on-site customer registration or random sampling.
4) cooperative word guessing game
Theme: However, I feel the harmonious heartbeat of the sacred unicorn.
Awards: Best Lover Award
Organization: four pairs are randomly selected or voluntarily registered, one pair is facing the screen and the other pair is facing the screen. People facing the screen can perform the contents displayed on the screen or use language to prompt, but if the prompt language involves specific pictures or words displayed on the screen, it is considered illegal; The person with his back to the screen says what is displayed on the screen for one minute, and the person who says it most correctly wins. The competition was divided into four rounds, and the winner won the most intimate lover award.
Person in charge: on-site host
Supervision: on-site customer registration or random sampling.
2. Beautiful love stories
1) When "Yuan" comes. Choose customers or owners at random and tell their first wonderful acquaintance with her (him).
Award: the most beautiful encounter award
Person in charge: on-site host
2) We fell in love like that. Randomly select customers or owners and tell their most beautiful and touching love stories with her (him).
Award: the most touching love award
Person in charge: on-site host
3. Romantic wedding show
Theme: At that moment, go to eternity.
Award: Most Romantic Lover Award
Organization: This wedding show is divided into three groups: Golden Wedding Show, Silver Wedding Show and Wedding Show, with 3 pairs in each group. The host will organize appearances in the order of appearance, and each group will be 5 minutes.
Person in charge: on-site host
Selection method: firstly, it is selected by the customer on site; If they can't be separated, the host will choose them on the spot.
4. Competition for talents
1) Singing category (opera, pop music).
2) magic.
3) Sketch class.
Awards: Star Award, Talent Award, Rising Star Award.
Person in charge: on-site host
Selection method: firstly, it is selected by the customer on site; If they can't be separated, the host will choose them on the spot.
Description: How to use the job number.
1. Register the number of the badge issued, and make another copy with a square paper card. After the activity begins, the card numbers of couples or lovers are put into the lottery box, and the host draws the corresponding number of card numbers on the spot and invites people with the same card numbers to play games on stage.
2. The lucky draw is interspersed in the activity, and the host draws the lucky customers with relevant card numbers from the lucky draw box on the spot.
Creative planning scheme of Qixi offline activities 8 I. Purpose of activities
1, use the holidays to improve the attendance rate of the project and enhance the popularity of the site;
2, timely launch preferential activities, so as to promote sales;
3. Maintain the relationship with old customers, establish a good reputation of the project, and finally achieve the purpose of promoting project sales through word-of-mouth communication;
4. Solve the intended customers of a small number of buildings 1#, 3# and 5# accumulated in the previous sales (these customers have housing needs but have not yet decided);
5. Increase the attention of WeChat, and accumulate for the later WeChat marketing;
6. Enhance the visibility of the project, prepare for gold, nine silvers and ten silvers, and have preheating activities every week, which is sustainable and lays the foundation for pushing the positive price housing in the later period;
Second, the theme of the event
Romantic House, Happy Tanabata, Love and Harmony Li Jingwan.
Third, the activity time
20xx August 20th to September 3rd
Fourth, the preferential mode:
1. During the activity, the house will be sent to the decoration fund (7777 yuan), which can offset the down payment;
2. Young couples (including married couples) who buy a house on Tanabata can enjoy a romantic Li Jingwan gift package, including a set of high-end wedding photography (3,000 yuan), a romantic honeymoon trip for two (3,000 yuan) and a set of high-end bedding (3,000 yuan); (China Valentine's Day only)
3. Young couples (including married couples) who visit on Tanabata will receive a bunch of roses; (China Valentine's Day only)
4. Visiting customers on Tanabata Day can participate in on-site activities and receive exquisite gifts;
Verb (short for verb) activity:
1, Qixi node, launch seven sets of romantic wedding rooms, and enjoy all the activities and discounts of the day;
2. Outfield activities: (There are holiday features that attract people's attention, send love and send blessings) Hire young people to send a rose on the streets of the county with a QR code card, and anyone who scans the QR code to send a circle of friends can receive it; (It is best to ask people from the activity company to cooperate)
3. On-site activities: flower arrangement (festive atmosphere, which young people like); Free on-site teaching of rose flower arrangement by intimate lover. (Please hold the event company)
Six, on-site packaging
1, rainbow door at the door
2. The "balloon" at the door is stuck to the door frame.
3. Place roses at the reception desk and negotiation table.
Seven, inform the way:
1. Telephone notification by sales staff (for customers who accumulated their intentions in the early stage);
2. Online publicity (WeChat, Post Bar, Forum);
3. TV subtitles;
4. Outfield activities;
Eight. Supplementary points:
1. Forecast of the day's visit effect: comparison with the activities of Kite Festival. Invite old customers to participate, more than 15 groups; Send roses and other promotions to bring more than 10 customers; Natural visit is expected to be more than 3 groups;
2. Judging from the transaction situation of Yichuan real estate, the number of transactions on Tanabata is not the main purpose. The popularity promotion of the project and the entry point of launching regular-priced housing are the main points of the activity, which is of greater significance to paving the way for the golden September and silver tenth.
3. Estimated activity expenditure: 1 10,000 yuan for flower arrangement, 3,000 yuan; 10 people send 20xx goods to the street at a cost of 3,500 yuan;
4, rolling subtitles: you dare to love, I dare to send, visit to send surprises. You have a home and a house, and you don't need magpies to help you. Seven sets of special romantic wedding rooms, love and harmony, Li Jingwan, * * * build a bridge of love, meet on Tanabata: Li Jingwan Sales Center at the intersection of Binhe Avenue and Jingyi Road, matchmaking: xxxxX.