Directly operated. Directly managed by the brand headquarters management and operation of the store, and Mr. Lee is not officially open for franchising, so it is directly managed. Franchise is the relationship between the business organization, or franchise chain head office and the franchise two of the ongoing contract, according to the contract, must provide a unique business privileges, and coupled with personnel training, organizational structure, business management, supply and marketing of goods and other aspects of the unconditional assistance, and the franchise also need to pay the relative rewards.