Making a simple poster does not require much skill, as long as you have some basic design knowledge and some tools. The following will introduce some of the methods and steps to create a simple poster.1. Determine the theme and content of the poster
First of all, you need to determine the theme and content of the poster. The theme can be to publicize an activity, promote a product or service, the content can be a combination of text and pictures. In determining the theme and content, you need to consider the characteristics and needs of the audience.
2. Select the appropriate design tools
The production of posters need to use some design tools, such as Adobe Photoshop or Adobe Illustrator. these tools are commercial software, if you want free software, you can consider GIMP or Inkscape and other open source software. Before choosing a tool, you need to understand how to use the tool, to master the basic design skills.
3. Choose the right pictures and fonts
Pictures are very important elements in poster design, which can attract the attention of the audience. When choosing images, you need to pay attention to the relevance and quality of the image and the theme of the poster. Fonts are also indispensable elements in poster design, which can convey information and emotions. When choosing fonts, you need to pay attention to the readability of the fonts and the degree of compatibility with the theme of the poster.
4. Layout and design
When carrying out layout and design, it is necessary to consider the relationship and balance between the various elements to ensure that the whole poster's aesthetics and readability. You can use the appropriate tools for layout and adjustment, such as printing templates and grid layout. In the design, also need to pay attention to the color matching and contrast, the use of appropriate colors can make the poster more vivid and interesting.
5. Typography and word processing
The typography and word processing is an important part of the poster design, the text needs to be clear, easy to read and understand. In the layout, you need to pay attention to the size of the text and line spacing, so that it is more comfortable and easy to read. In the text processing, need to pay attention to the choice of fonts and color matching, so that the text is more vivid and interesting.
6. Output Poster
The last step is to output the poster. Output poster can choose the appropriate file format, such as JPG or PNG format. You need to pay attention to the resolution and size of the output file to ensure the quality and clarity of the output poster.
In short, the production of simple posters only need to master some basic design skills and tools, can be easily accomplished. In the production of posters need to pay attention to the details of the design and the overall effect, so that it is more vivid and interesting, more close to the needs of the audience.
25 strokes to teach you to design awesome postersPoster design is full of countless possibilities, it does not have to stick to the rules, as much as possible, bold, creative and unlimited. Posters also have a rich variety, or concert headline type, or informative text type. Regardless of the type, the focus is on finding a balance between headline, text, image and logo. Now, we will share 25 tips with our friends who love poster design to help students make wonderful posters.
01The magic of color - to convey energy, emotional expression, eye-catching in the design, color has unlimited possibilities. It can convey energy, express emotions, and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors. In short, color can play a crucial role.
In the example below, the Savannah Music Festival poster uses soft spring colors to give the impression that it's an outdoor music festival, and that the type of music you're about to enjoy is soft and beautiful, not heavy rock.
Another approach would be to use solid blocks of color, just making sure that the various color combinations are harmonious. This makes for a very striking background, as the example below illustrates.
The number of colors can also be controlled - see how the campaign poster below uses only red and black to create an eye-catching effect with strong contrast.
02Try different fontsSometimes, just by using fonts, you can make an event poster convey a wealth of information. Use non-serif bold to convey a sense of seriousness, serif italics to convey elegance, or choose a playful handwriting to create fun. When choosing fonts, select at least two - one for headlines and another for text. Let the fonts create visual impact. Take a look at these two beautiful event posters inspired by the theme of the event, "food" - a great example of how experimental composition can be used to successfully communicate the core of an event to the public.
If you're going to try something similar, make sure you keep your secondary fonts simple.
Below is a poster for the annual typography event, which also cleverly combines the theme of the event with the typeface.
03Dividing the visual hierarchy
Posters should be quick to read and eye-catching, so dividing the information into hierarchical levels is particularly important. If the poster contains only a small amount of text, use bold fonts wherever possible and combine them with simple graphics or photographs - see the ColumbusCreative poster below. If the poster contains a lot of text, then make the text the focal point, consider placing a large headline, and treat the large amount of text as an entire block of text.
04Use negative space to form clever compositions
It's amazing how one image can hide another, and it's refreshing when you finally get to see the hidden image. The Melbourne Catering Association poster cleverly utilizes the negative space in the fork to incorporate the wine glass. Another use of negative space focuses the visual center on a smaller object and leaves visual breathing room around it. Place text in the negative space to draw the eye in, but don't fill it up.
05Remove the excess, less is more
Sometimes less is more. A simple word or a dramatic image can communicate far more effectively than a large piece of text or a complex image. Don't add graphics or text just for the sake of it.
We can notice a similarity between these two posters, both of which use a single dominant word to focus the audience's attention, and use plain colors to create a simple typeface.
The elegance of minimalism is still very effective in practice.
06Locking the focus
The power of text can be enhanced by using a combination of clear or blurred images. If you crop the image to the core, you can create a dramatic effect that draws the eye in. The poster for the National Theatre of Chaillot below uses a partial lip image, rather than a full face image, to create a sense of passion and provocation. Notice how the lips also outline a heart?
07Shapes create visual highlights
Shapes connect with each other and form new shapes, which create a visual cue for the audience. We can use the shapes to place text, or to create interesting compositions, or to guide a particular visual direction. In short, shapes are very versatile and useful in poster design.
08Possibilities for composition
When all the information, pictures, or graphics are in place, it's time to think about how to break them up completely and put them back together again in order to make them easier to read. The process of reassembling information is like walking through a maze; you determine how the audience reads the poster and how they get to the information it conveys. Think about the interplay between graphics and text.
The poster below, designed by Calamargraphic for the Malaga Gala, places the text message in the upper right-hand corner of the poster, and then utilizes various colorful character graphics to move toward the text message.
09Layers of DepthPlacing the graphics, colors, and text on different levels creates depth, using a small drawing board to lead people into the small world of the poster. The gardening festival poster below uses text and images layered on top of each other to create a picture of the life of a gardener.
The Valentine's Day poster below is similar in that it uses shadows to create a three-dimensional look. The placement of the text is also interesting, as it sits next to the individual graphics, creating a correlation between the two. Wonderful.
What is a minimalist poster?Hello, a minimalist poster is a poster that uses minimalism as its guide.
Minimalism emphasizes the extreme simplicity of form, using the most basic shapes, the most basic color scheme; minimalism as little as possible use of materials or elements, the use of content without modification; minimalism using the rhythm and rhythm of extreme simplicity can often create a psychedelic effect.
Minimalist design style in recent years to get the public consumers to promote and favorite, and the reason is that the minimalist poster can give people simple, simple, natural, harmonious psychological feeling, in the tension of the fast schedule, get a moment of peace.
Minimalism can be either a genre of art design or an attitude or way of life, advocating the omission of all unnecessary modifiers, and the concision of the visual language to the form of structural relationships or color to express.