What online celebrities really mean is traffic and exposure. With these two things, advertisers will naturally come to you. There are many ways to realize traffic. Take Weibo as an example, a blogger with 10 million fans can easily receive all kinds of advertisements. He only needs to select useful and reliable products and make some text changes to promote them, so he can get a lot of commission from advertisers. The specific amount naturally increases with the increase in the number of fans. This is a piece.
And the story of Weibo. Bloggers in Weibo post a story about Weibo, and those who like it more than 200 will get hundreds of dollars from the government. If they have a certain fan base, sending a story every day will also be a lot of extra money in one month.
On the other hand, after the blogger engaged in text output has a certain popularity, the official WeChat account will come to him for a manuscript. I once sent a manuscript to an official WeChat account with about 700,000 fans. Their review is not strict, but smooth and popular. The title should have a certain gimmick. The reward for the 2000-word manuscript is 500 yuan. Write one article a week, 2000 yuan a month.
Another important way to make money is to open an online shop. Fans of online celebrities have a natural love and trust for the people they care about, and this trust will also extend to the product itself. Many bloggers I follow have opened online stores according to their own styles, selling beautiful cosmetics and costumes, pet bloggers selling pet toys and various small things, and humorous bloggers choosing to sell spicy crayfish. As long as it is properly managed, it can generally make a lot of money.
Because doing business is about popularity and word of mouth, compared with those unknown small shops, they are already far ahead.