How to subdivide? The real subdivision is to paint a portrait for the crowd from the dimensions of values, lifestyles and hobbies. Every consumer carries a label with different attributes.

For example, after the same generation of 90, the consumption level and consumption habits are different. Only by accurately subdividing the crowd can we label the crowd properly and know who we want to serve.

2

Pay attention to people

The next thing to do after the crowd segmentation is to choose-focus on the crowd. Just as we can't make everyone like us, restaurants can't cater to all customers, and we can't have both. If we want to serve, we should focus on serving a good class.

Focus on the crowd to be single-minded, different positioning has different tactics. At the same time, due to the different emphases of the same kind of people, there will be different business choices.

three

Attract people

As a catering consumer, you should not only taste the food itself, but also the fun it can bring. Just like Haidilao, if waiting for meals can become a culture, guests will naturally come in an endless stream. And if VR/AR can make ordering and dining more convenient and fashionable, it will naturally retain the hearts of consumers. So how does VR panorama firmly grasp the purchasing psychology of consumers?

①360-degree display of restaurant environment without dead angle

Through the combination of 3D technology and VR virtual reality technology, VR Merchant Connect can "move" the entity restaurant 1: 1 to the Internet, supporting multiple devices (most mobile phones, computers, pads, etc. ) watch, 360-degree rotation without dead angle shows the real scene, and 720-degree virtual roaming without visual dead angle scene fully shows the decoration characteristics and style of the restaurant.

② Intelligent electronic atlas and marking points display restaurant features.

VR Panorama can add the function of electronic brochure to show the culture, product features and recipes of the restaurant through the brochure. Similarly, various preferential activities prepared by merchants for customers can also be directly set in VR panorama, so that viewers can enjoy the discounts provided by merchants while enjoying them, saving the promotion cost and advertising cost of restaurants.

③ One-button navigation function

By adding the map navigation function to the VR panorama, users can quickly find the location of the restaurant and choose the most convenient way to go without switching the mobile APP.

④ Online booking and ordering services.

Enjoy the panoramic view. If you see your favorite seat, you can choose to book and order directly in the panorama.

⑤ Multimedia sharing and online communication

The exclusive QR code can be generated from the VR panorama and shared in WeChat, Weibo and forums to achieve the effect of dissemination and promotion.

four

Retain the crowd

The essence of opening a restaurant is how to retain the target customers, so the attention to products, environment and services can not be ignored.

1, product

Menu, dish name, taste, tableware, finished dishes and so on are all products. The menu design is clear at a glance, the key points are prominent, the dishes are distinctive, the dishes are delicious, the tableware is beautiful and the finished product is of high value. These will make customers want to take photos and circle friends-all products are content, all content is products, and products and content are also effective ways to spread brands.

2. Environment

In addition to meeting the needs of customers, restaurants are also important social places. In different social occasions, consumers actually have different needs. Unfortunately, this was completely ignored by operators in the past.

People have five senses: sight, hearing, taste, smell and touch. The decoration, lighting, background music and taste of the restaurant all constitute the overall scene of the restaurant, conveying different perceptions of the restaurant for consumers.

Step 3 serve

Some people think that the catering industry is easy to do, because it meets the demand, because of high frequency, because it creates strong relationships. Just need means everyone needs it, high frequency means constant consumption, and strong relationship means that people in the circle of friends basically eat together.

Every time a restaurant wins a customer's heart, it is equivalent to capturing his friends or even people he doesn't know. In the study of interpersonal relationship, there is a law called "six-degree separation theory", which says that there will be no more than five people between you and any stranger, which means that you can know any stranger through five people at most. In this sense, service is a marketing.