1, sales gross margin = (operating income-operating cost) ÷ operating income×100% cost gross margin = (operating income-operating cost) ÷ operating cost×100% Generally, only sales gross margin is calculated, and cost gross margin is only used to calculate operating profit generated by unit cost.

2. Gross profit refers to the main business income minus the main business cost. Look at the profitability of major business projects.

3. Gross profit-expense = retained profit:

1, profit from main business? = main business income-main business cost-main business tax and surcharge.

2. Other business profits = other business income-other business expenses. ?

3. Operating profit? = Profit from main business+profit from other businesses-operating expenses-management expenses-financial expenses.

Extended data:

Gross profit margin usually depends on the following factors:

1, market competition

As the saying goes, if there is no such product on the market, or there are few such products, or this product has advantages in quality and functional value compared with similar products on the market, then the price of the product will naturally adopt a high-priced strategy. On the contrary, if the market is saturated by operating road products or sunset industries, then it can only be achieved by following the sales price of the crowd and realizing the average sales gross profit.

2, enterprise marketing

Is it to expand market share or other reasons? If it is to expand the market share, it is possible to open the market at a lower price first, and then readjust the pricing strategy according to the market acceptance after the market is stable. If it is to recover the investment as soon as possible, the enterprise may enter the market at a higher price, and then gradually penetrate.

The market usually rewards mature products with high price but small quantity and high price. How to balance price and sales volume to maximize profits is an important issue that enterprises must face and cannot avoid in marketing planning.

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