For small and medium-sized investors, I am afraid there is no more attractive industry than the catering industry. An investment can be large or small, can be operated independently, can also be jointly operated or joined; Second, the investment cycle is short, and the effect is quick. The whole development process from single store to chain store can be completed in just a few years, realizing rapid capital appreciation; The three thresholds are not high, and you can advance and retreat freely. Therefore, catering has become the best choice for many entrepreneurs to start their first business.

However, any business is a science, as the saying goes, "Interlacing is like a mountain", and the catering industry is not as simple as expected. After many "amateurs" flock to the catering industry, they may soon be able to seize consumers through unique dishes and ideas, but it is difficult to continue to expand their influence and follow the principle of large-scale development. Not only sigh, the water in the catering industry is too deep.

It is difficult to start a business, it is even harder to stay in business, and it is even harder to make the business bigger and stronger. Entrepreneurs can fight their way through the cracks in the market by virtue of their unique product advantages, but they often fall into the mire of imitation, competition and counterfeiting after a few years of gaining a firm foothold, or they can't get out again because they have stepped into the mire of wrong investment and blind expansion.

How deep is the water in the catering industry? Some people say: those who are eager to learn and willing to work will be considered beginners after three years; If you want to be the shopkeeper of cutting, you have to close in March. A restaurant, from site selection to opening, from service to purchasing, from ordering to cashier, involves too much knowledge and details. Any mistake in detail will lay a mine on the principle of your large-scale development. The more mines there are, the greater the hidden danger.

Through the follow-up investigation of dozens of enterprises in the catering industry, this paper interprets the internal operating rules of catering enterprises for entrepreneurs, excavates the marketing skills and management means needed for the catering industry to become bigger and stronger, and takes readers to personally understand the operating difficulties of this industry, explore any possible hidden dangers and effective solutions, so that operators can cross the danger of growth and find ways to become bigger. Although this paper mainly studies the management cases of catering industry, many of them can also be used in other industries. As long as operators add their own ideas and use them flexibly, great development is just around the corner.

Products can be copied, technologies can be copied, but ideas cannot be copied. Creativity is the spark of thought, which is produced by the accumulation of experience; Creativity is the eternal sword to create the market. With this sword, we can open up new territory and create a new world.

Taste innovation: Dare to be "fresh" in the world

The catering industry is like a magic magnet, attracting people from all walks of life. People who enter the catering industry are all kinds, or forced by life, but they have no choice but to start catering from a few tables; Or there is a good dish, everyone is full of praise and begins to plan to push it to the market; Or by mistake, into this field.

For small and medium-sized investors, the catering industry has a low threshold and quick results from investment filial piety, so it is a natural investment treasure. However, according to the research of Science Investment magazine, the catering industry is like a calm sea, which is easy to walk into, but it is not so simple to swim deep and often encounter stormy waves.

There is a saying in the catering industry: "Vision is golden, and characteristics are precious". Although operators enter in different forms, regardless of their background, it is always the most crucial step to set up a banner, find a foothold and find suitable special projects in the catering industry.

With the promotion of snails, Chongqing Geleshan Town is famous for its "Geleshan Spicy Chicken". By cooking old and new materials, they created their own "housekeeping dishes", and only one dish became famous all over the country, which truly answered the saying that "one trick is fresh and you can eat all over the world".

Looking at the successful catering enterprises in China, we can find that the three magic weapons of their competition are: taste, taste and taste. In other words, the specialty dishes and classic products that people have are the foundation of catering enterprises. However, the three flavors here also have different meanings. The first taste can be regarded as the taste of the dishes introduced by the chef; The second taste is the taste of continuous innovation to meet the needs of mass consumption; The third taste is to adapt to market changes and adjust the taste of enterprise development in time.

Although any dish is innovative on the basis of the original taste, personally, it is very limited to meditate by a few people behind closed doors. Therefore, it is best to go out and expand our thinking by learning from others. Bosses who can do business should constantly go out to collect ideas, learn from others and innovate new dishes with impact. Learn from others' strengths and follow your own path, and you will naturally succeed.