Celebrity cases from interest to success 1
I have no special impression on the day of the college entrance examination. I seem to be working or sleeping, but I'm not in the examination room. His employees are older than him, and they all have to accept the fact that Mr. Wu, who pays them privately, is a boy born in 1987 and has never taken the college entrance examination.
Wu Xinzhe, 22, said that he wanted to look as old as possible, so he wore a shirt instead of a T-shirt.
22-year-old boss: I started my company in my sophomore year. General manager Wu? This title feels bad. This feeling is like being called a child prodigy. I can't say why, but I don't like it. Although he now has enough strength to work decently in the high-grade office building he rents, he manages his own network technology company and pays off the mortgage of his car and house on time every month. He didn't even think that his every step seemed to be a little earlier than others, and the college entrance examination was almost a negligible memory for him.
What about Wu? Debut? Very early. When I was in the second grade of primary school, I came into contact with computers. At that time, did I still belong to it? 386 era? He plays stand-alone games on the computer. Wu remembers playing a game called Command and Conquest. In the fourth grade of primary school, he pulled up the telephone line at home and started surfing the Internet, which was his first contact with website production. Then I started this thing with enthusiasm that I don't know where it came from.
? I have been a rebellious person since I was a child, and I have never felt the need to study hard. When I was in the fourth grade, I liked to play devil's advocate with my teacher in class. ? After all, his grades have always been good.
In junior high school. Wu won the third place in a website making competition in the province, which was the beginning of his departure from the routine study and life.
In the second day of junior high school, Shanda Network happened to find him and wanted to cooperate with him to do online advertising support, giving him a monthly salary of 1500 yuan to 2000 yuan. He became the richest person among his classmates at that time? There are both mobile phones and pagers, so you don't have to ask your parents for money. ?
With the support of his father, he started a company in his hometown of qingyuan county in the second half of the second semester of junior high school. Qingyuan free online network technology co., ltd? . The company keeps it, just like his studies. By the time I helped the enterprise to make a website in the third grade, I could earn 20 thousand to 40 thousand for every job I took.
? I didn't want to study in junior high school. I didn't study one month before the entrance examination, and I found it late online. ?
He is still studying in high school. I read impromptu and my grades fluctuate greatly. Wu Shuo, he has a very good relationship with some teachers; But he has a bad relationship with other teachers and is a problem student in their eyes. As for the exam. When he is interested, he takes exams seriously, and when he is unhappy, he hands in blank papers, so in the top 50 of his grade, he sometimes falls to the bottom.
? At that time, I used the 20,000 yuan I earned to buy myself two things, a 1 10,000 Dell notebook and a digital camera. I sit at the back of the classroom every day in class and use this notebook to surf the Internet. ?
When he was a freshman, Wu would go to class. When he was a sophomore, Wu rented an office outside and officially became an internet company, so he didn't go to class much. At that time, in addition to the monthly salary 1500, he earned 10,000 to 20,000 yuan from time to time. After the second half semester exam in senior three, will he? Formal? Stop reading.
? I have no special impression on the day of the college entrance examination, as if I were working or sleeping. It's not in the examination room anyway. ? Wu doesn't remember what he was doing in those two days of the college entrance examination four years ago. This memory, which puzzled most China students, was lightly touched by him. Wu still runs his company and never pays attention to the eyes of people around him. Until one day, even his family made fun of him? General manager Wu? .
At the end of 2004, Wu started his own company network technology. From the first four employees to eight. By 2005, Wu had his own sales team and has been doing website and promotion. In 2006, he moved the company to a 400-square-meter office, and recruited 50 or 60 salespeople and 89 technicians at one time. The number of the company suddenly expanded to 70 or 80.
But this expansion hurt Wu's company.
? In the most difficult time, there is no money to eat after the project is completed. You can only use the coins in the piggy bank by changing them into two or three hundred dollars. ? The 17-year-old manager was once depressed. At that time, he found a book on psychology, and his father supported it a little, so he survived.
Now, the scale and benefits of Wu Company have stabilized. This year, he has been a boss for five or six years when all his peers are facing job hunting after graduating from college. He said that the criteria for recruiting people now are not academic qualifications, but only ability. In the company, he gives meetings and assigns tasks to employees many years older than him every day. He doesn't like employees to call him Mr. Wu. Compared with other older employees, he calls him by his first name.
Wu Shuo, who has never been sure about the online market, admires Ma Yun, and his goal is always so clear. As a post-80s generation, he never thought too much about the future, and he felt that the goal that was too far away was unrealistic. He is very practical. He usually eats fast food and doesn't like to go shopping to show off. So far, he has only bought two pairs of Nike shoes, and his clothes are not famous brands. Of course, when facing his collaborators, he has nearly nine years of work experience besides a baby face. Now he is only 22 years old.
Celebrity cases from interest to success II
He Xingping, a senior three student in Liuzhou Railway No.1 Middle School, is a bit? Idiot? At the critical moment of the college entrance examination, when other students are nervously reviewing, he will take time to touch the computer every day, look at world events and collect some latest information on electronic production.
The result of his distraction in his study directly led to his academic performance slipping to a lower position in his class, even when he was admitted to two colleges and universities.
This? Idiot? He Xingping: It took him two years to develop an intelligent safety alarm that can prevent theft, fire and gas leakage, and won the second prize of the 25th National Youth Science and Technology Innovation Competition. In April this year, He Xingping came to Europe with this project and participated in the Danish Young Scientists Competition on behalf of middle school students in China. Before returning home, he received the third prize medal from Danish Prince Achim.
He Xingping got the qualification to take the independent entrance examination of famous schools. His excellent performance in the interview made Sun Yat-sen University and Beijing Institute of Technology invite him at the same time. In the end, he chose Beijing Institute of Technology.
If I can bring it up, I will definitely finish it.
Since the fifth grade of primary school, He Xingping has participated in national science and technology competitions such as computer production in primary and secondary schools and won many awards. When he was admitted to Liuzhou Railway No.1 Middle School, one of the two best high schools in Liuzhou, his grades were in the middle and upper reaches of the whole grade. As long as he persists, he will be admitted to the university in the future.
He Xingping did not follow the established track.
This change stems from a fever experience of He Xingping in the first year of high school. At that time, there happened to be no one at home. He wanted to call his family for help, but he couldn't. Fortunately, my mother came back early and took him to the hospital to escape. After his recovery, he thought that many families may also encounter unexpected events such as stranger intrusion, fire and gas leakage. If there is no one at home, the consequences will be unimaginable. If we can make an intelligent voice alarm system with remote control, when danger comes, we can avoid disaster to the greatest extent.
Single-function products such as gas alarms are very mature in the market, and some electronic modules with related functions are also on sale. At first, He Xingping thought that it might take half a year to complete this work by improving on the existing basis and adding some innovative ideas. Unexpectedly, this will become a protracted war, and the development process lasted for nearly two years.
In order to make time for production, He Xingping basically doesn't take a nap. When he was in Grade One and Grade Two, he worked hard to finish his homework at school every day to ensure that he could devote himself to the development of the project after studying at night. It's usually 1 1 p.m. when you go home for self-study at night. He Xingping has to work for an hour or two, but he doesn't feel tired.
In the first year of high school, He Xingping's mother did not stop her son from doing research, but she also supported him: although her family was not well off, she never hesitated to buy her son electronic parts and professional books.
After entering the second year of senior high school, He Xingping's project development progress is not smooth, and he often encounters some thorny problems. Because of the decline in academic performance, parents and teachers are gradually less supportive of his research and development work. At that time, He Xingping comforted himself that no matter what, he must get through this stage. ? I think if I can bring it up, I can definitely finish it. ?
In the eyes of his mother, He Xingping was a confident child since childhood: He always told me, Mom, don't be afraid. You must trust your son. I won't let you down. ? In junior high school, He Xingping put too much energy into scientific and technological production, and his academic performance once fell to more than 40. Later, he spent some time with his lessons and proved himself with the third place in the senior high school entrance examination.
? I'm not worried about his failure. I'm worried that he has no time. Because I am a sophomore, the moment to decide my fate is coming soon. ? However, the mother's worry and persuasion did not play much role. Although her son said he wouldn't do it, her mother could still find clues about his sneaking around. What he is doing recently can be seen from the books on electronics and programming on his desk and bedside.
When the relationship was most tense, his mother wouldn't even let him touch the computer at home. He Xingping secretly went to the school's youth science studio to do it. In retrospect, He Xingping felt that this persistence and persistence at the beginning also contained an adolescent impulse. ? If I have to choose again, I may give up some links in the uncertain future and not focus too much on areas unrelated to my study. After all, study should be balanced. ?
Switching between various jobs is also a kind of relaxation.
He Xingping, who loves to participate in various competitions since he was a child, has become a professional competitor in the eyes of some students. But in his view, the competition is mainly to enjoy the production process. In junior high school, in order to make an urban theme website introducing his hometown Liuzhou, he not only learned a lot of computer knowledge, but also went to the streets of Liuzhou whenever he had time to collect pictures and written materials. After the game, he also came into contact with computer graphics, video production and other technologies. After entering high school, He Xingping, who is cheerful, also joined the student union of the school, and was elected as the minister of propaganda department because of these specialties.
? How can you be so busy when you have to study your homework, make inventions and be a propaganda minister?
Facing the reporter's question, He Xingping felt that his interest made him tireless. In high school for three years, he only slept six or seven hours a day. Although the student union is busy, he has made many friends and learned how to make a plan, organize an activity and coordinate the relationship between teachers and classmates in various departments. When he is engaged in project development, he will learn a lot about electronics and computer technology. ? Although hard, I don't feel tired. In this process, I will feel that every field needs you, and every field can make a difference. And being able to switch between various jobs is also a kind of relaxation for your body and mind. ?
Electronic production needs a lot of knowledge beyond textbooks, so He Xingping has become a frequent visitor to the school library. He rummaged through all kinds of books on programming, single chip microcomputer, C language and electronic circuit in the library. ? From how to distinguish resistors, capacitors, triodes, diodes, field effect transistors and various chips, to the understanding of analog circuits and digital circuits, we should continue to learn and solve problems in project development. ? He Xingping said. Sometimes when he comes across a problem that keeps him clueless for a week, he simply lets go, calms himself down, uses that time to recharge himself, and comes back with new ideas and gains.
What impressed my mother most was that because I have been in the school library, all the teachers in the library are familiar with He Xingping. Knowing that He Xingping's family was average, the teacher once asked him what other books he wanted to read. If there are no books at school, he can make a list of books and help him in. Not long after, the mother saw her son bring back five or six brand-new programming and software books, and said happily to her. Mom, the teacher in our library specially ordered this for me. If I let you buy it, you will be reluctant to part with it. ?
He Xingping believes that in the past three years, it is one thing for schools to grasp the results, but what can really enhance students' learning motivation is to satisfy their normal hobbies. He is very grateful to the high school schools and teachers for their tolerance and understanding. He Laoshi, the head teacher, never gave up on him, and always kindly reminded him that neither side could give up.
Celebrity cases from interest to success 3
Shen Yun is the only female food designer in China. She used to be an internationally renowned company such as McDonald's, Pizza Hut and Haagen-Dazs? Knife? At present, she has done more than half of the TV food advertisements in China.
Her colorful life is an eye-opener.
Shen Yun: A gourmet stylist, a beauty born in 1980s, obsessed with it? Creative design of tip of tongue?
Shen Yun is a post-80s beauty, born in an intellectual family in Shanghai. She likes painting since she was a child and has accumulated a profound artistic foundation. In college, she deliberately chose environmental art as her major. After graduation, she worked as a TV advertisement, production designer and so on.
Shen Yun has another hobby, and that is cooking. Mom cooks a good dish, and all kinds of messy ingredients will be delicious as long as you stir them. Sometimes, my mother will teach Shen Yun how to cook several folk specialties. After each dish is cooked, Shen Yun will carefully record the color, taste, fragrance and feeling, and then try another dish. Over time, she has developed a unique cooking skill.
Did Shen Yun succeed? Steamed bass? This is necessary. After scraping off the scales, Shen Yun first rubbed the fish with salt to let the salty taste penetrate, then fried the skin of the fish in the oil pan, put ginger, sprayed cooking wine, and put the cut wild vegetables and pickles into her favorite green new pickles stalk, which made the taste more refreshing. Then, pour a big bowl of water, cover the pot, simmer with low heat after the fire is boiled, and let the umami taste of the fish slowly penetrate into the soup. Open the lid, the fish soup has turned white, sprinkle a handful of chopped green onion and put the soup in a deep bowl. Take a sip of soup, marinate it, mix it with fresh food, make your tongue slightly hot, and then spread it in your mouth, full of saliva, very delicious!
In 2000, my friend opened a restaurant in a large commercial center near the subway station. There are twenty or thirty restaurants, large and small, with similar quality and price, and fierce competition. Shen Yun packed a friend's restaurant with a small menu. This most popular restaurant won? Creative design of tip of tongue? Among them, the shape of food is very mysterious.
Shen Yun knows that guests always look at the menu first when they are seated. Many people look at the photos on the menu to order, and the dishes she fiddled with by herself are also quite artistic. For example, the simplest fried cabbage with shredded pork is mostly a paste. Instead of putting all the shredded pork on the plate at once, she puts it on the plate one by one with pointed chopsticks. If she thinks the color of the whole dish is not attractive enough, she will put a few red peppers on the shredded pork and the whole dish will shine at once.
When Shen Yun designs recipes, she will start from the source. She needs the skills of a cook. For example, Chinese cabbage and shredded pork must be cut evenly and of similar length, and ingredients such as mushrooms and bamboo shoots should also be cut into filaments, just like Chinese cabbage and shredded pork? Figure? Unification. When loading dishes, you should distinguish between the leading role and the supporting role. Supporting roles such as mushrooms and bamboo shoots can't steal the limelight of the protagonist. The center of the plate, like the center of the stage, is the focus of the audience's vision. Must be left to the protagonist. Although there is not much shredded pork, it will definitely be the protagonist.
Because of his professional relationship, Shen Yun often comes into contact with many advertisements for shooting food. She learned from the Internet that a few years ago, there was a new job in food stylist abroad, that is, a professional who beautified and shaped food. They use their hands to create a natural and perfect state for food, inspire photographers and take ideal photos. Unlike chefs, chefs first value delicacy, while food stylists first value visual effects, which make dishes look more delicious, make people feel hungry and have an appetite.
European and American professionals believe that good-looking food is no less than haute couture, and every food can be a work of art. Because visual cognition is the first choice for most people to identify food, food stylist is very important to food producers and plays a decisive role in marketing. A good creative modeling will soon bring rolling wealth.
Who was the first customer? Master Kong?
At the beginning of 200 1, what was the first customer Shen Yun contacted when he entered this business? Master Kong? The other party asked her if it was Fumando beef noodles? Knife? . In order to do this well, she needs to study how to make beef red and beautiful enough, and how to make noodles pass through the hot air and small bubbles after soaking in the equipment.
? During this period, the test alone was done for nearly two weeks. ? In Shen Yun's mouth? Testing? , refers to the whole production process of this bowl of noodles for shooting. ? I will continue to study how noodles and meat look best. I'm going to cook the meat with luster, muscle and meat, fat and thin, and it looks a little steaming. ?
First, she diced beef and carrots and rolled them in boiling water. Beef pieces should be taken out immediately, which can fully show their own texture, but not old; Diced carrots must wait until they change color. Put them in the sauce with the beef pieces. The soaked carrots are too bright and easy to steal the limelight of the protagonist. Let's cook them for a while.
The second step is to put a bunch of noodles in boiling water neatly, take them out after a little soaking, and keep adjusting them in a bowl until they are satisfied.
Then, use sauce, cold water, food coloring, etc. Take out the soup base and cut the onions. Slowly pour the prepared soup into the bowl from all sides with a pot. ? In this process, the action must be slow, so as not to spill the soup where it is not needed. ?
The next step is the most crucial step. Take out colored beef pieces and diced carrots and pile them on the noodles one by one. ? The relationship between carrots and beef should be well grasped, including how much diced carrots are exposed, which should be carefully observed and adjusted. The last finishing touch is to put the onion segments in, so that people will not feel dull or loose when looking at it. Be sure to pay attention to the number of onion segments and their visual center of gravity and color ratio in the picture. ?
That's it, a bowl looks good again? Does it taste good? Is the braised beef noodles fresh? It's out of the pot. Yes. After the advertisement was broadcast on TV, it left a deep impression on hundreds of millions of people. A friend jokingly asked Shen Yun if he took the opportunity to eat a lot of delicious food. Master Kong? . Shen Yun said with a smile:? When you do all kinds of research on instant noodles every day for a month in a row, you must have killed yourself and didn't want to eat them. ?
Many people think that food stylists are busy only when recording commercials, and they are free at other times. In fact, Shen Yun works as long as 12 to 16 hours every day, and sometimes even stays up to shoot. On one occasion, the film was filmed for two whole days and two nights, because the demand of each product was different, and every time we had to innovate. Take a hamburger, for example. Customers have their own considerations about the thickness of meat, the ratio of skin to meat or the position of cucumber. Shen Yun teased:? To be a qualified food stylist, in addition to professional skills, you should be able to stay up late and have good physical strength. ?
In daily life, Shen Yun must study all kinds of raw materials anytime and anywhere. For example, the shape of ice cream is very difficult, because even the most advanced things can't be photographed under the lighting of the studio, and they have melted before they are finalized. In order to make ice cream that won't melt, Shen Yun studied the formula at home for more than two months. The boss of Haagen-Dazs saw the advertisement, and felt very realistic, expressing satisfaction, saying that Shen Yun was? Genius creative master? .
Shen Yun revealed that some European and American food designers often make ice cream with mashed potatoes. But you can't look closely, because there is a big gap between the texture of mashed potatoes and real ice cream, which gives people a very fake feeling. Shen Yun likes challenges, so he developed a substitute food for ice cream, which solved the photographer's problem. Her success was achieved through trial and error and sweat.
Less than 10 people in the country.
Shen Yun often makes some dishes recommended by cooking, food and fashion magazines. Fans have always asked: What are the similarities and differences between the food shapes and the dishes made by chefs? To cook dishes, the same dish must have a unified shape, and only when developing new dishes, do you need to conceive a new setting style; What is needed for food modeling is a unique plate. ? In addition, the degree of raw and cooked is also different. Considering the need for relatively bright colors when shooting, vegetables that are easy to change color after cooking, such as colored peppers, asparagus, broccoli and so on. When used for modeling, it can only be cooked until it is 78% mature. But dishes like tomato brisket can be cooked completely.
? The best food style is to show appetite, but we should follow a principle: let food show what it is. ? Shen Yun said that it takes a long time to make a plate depending on the difficulty coefficient. ? Sometimes, one hour is enough, but sometimes it takes a whole day. ?
In fact, food stylist's job is often more difficult than that of other stylists, because he not only needs a keen insight into the beauty of objects, but also needs to know the nature of food and have certain cooking skills. These comprehensive qualities include: art foundation, photography foundation, chromatics, geometry, cooking, knowledge of ingredients, food price, cost control, prop collocation, practical ability and creative thinking.
On 20 12, Shen Yun was invited to participate in the program "Everyday Up" of Hunan Satellite TV. Interestingly, she put a lot of production tools in front of the camera, which shocked everyone. It turns out that in addition to the tools commonly used by chefs, she most commonly uses surgical or dental medical instruments: scalpels, surgical scissors, pointed chopsticks and so on. Although there is no danger in using these instruments, it especially tests the patience of the work, and you must sit still in this line of work.
20/kloc-April/3, Shen Yun once made a classic case and received an order from a famous pizza brand. Modeling pizza is a great test of the skill of food stylists, because to make pizza look delicious, it is necessary to create a long and delicate drawing effect. Shen Yun added a lot of sticky cheese to the pizza and finally succeeded. But how to cut petals? Finally, she boldly tried to cut with a chainsaw instead of an ordinary knife, which made the drawing effect reach a perfect state: the audience could see that the cheese pulled from the petals was continuous, which made people feel that the pizza was delicious and appetizing at first sight.
Shen Yun said, is it because of the food shape? Complex? Talents in this field are rare all over the world. Take the Nordic country Sweden as an example. There are only six people in the country. In China, there are less than 10 people in this line of work. Shen Yun's salary is considerable, with an income of five figures per 12 hour. Do a big job and earn 65438+ 10,000, 200,000, a piece of cake.