Why are 590 yuan's pills so hard to find? Pien Tze Huang has a national top secret formula and is a first-class protected variety of traditional Chinese medicine. The formula and technology are protected by the state, and the traditional production techniques are listed in the national intangible cultural heritage list. The export of single varieties has been in the forefront of the export of single varieties of Chinese patent medicines for many years.

Why are 590 yuan's pills so hard to find? 1。 Recently, Pien Tze Huang, an old brand of traditional Chinese medicine,

Because # A Pien Tze Huang sold for nearly 1,000 yuan # and got a hot search,

Let netizens call Pien Tze Huang directly.

It is simply "Maotai in the field of Chinese medicine"

Shopping needs to be registered, goods are sold in limited quantities, people queue up early to buy, but goods are not yet available ... This familiar shopping model also appears in Chinese patent medicines.

The media reported that Pien Tze Huang was restricted or even out of stock in many places. This makes the online price of Pien Tze Huang (buccal tablets) as high as 3 grams per pill in 590 yuan, 1 to 2 times.

Log in to the flagship store of Pien Tze Huang Pharmacy Taobao, and the store shows "sold out". Zhangzhou Pien Tze Huang weighs 3g, 1 piece costs 590 yuan; Pien tze Huang capsules weigh 0.3g, and the price of 12 capsules is 708 yuan.

"Now there is no single capsule, only capsules, 708 yuan a box. If you want to buy, you can register by phone. " On the morning of June 23rd, some media called a Pien Tze Huang Experience Hall as a consumer. The other party said that Pien Tze Huang, single piece, is out of stock at present, and I don't know when it will be available.

"At present, everyone can only buy one box. Today, it is gone. Register now and you may be able to buy it tomorrow, depending on how many people are waiting in line that day. If there are many people, the buyers who register by phone will be postponed. "

Pien Tze Huang's buccal tablets are hard to find. Even if you queue up at the Pien Tze Huang Experience Hall, you will sell about ten people a day. At the same time, the buyer also needs to register his ID card and mobile phone number. It will take 3 to 5 days to buy the same number again.

It is hard to find a medicine in offline stores, which drives the price of Pien Tze Huang in online pharmacies to rise. The online price is basically between 900 yuan and 1.500 yuan/grain, and the price has increased by 1 to 2 times.

In view of the fact that it is difficult for physical stores to buy Pien Tze Huang, the company's sales staff explained that there is no purchase restriction policy. But at present, many places are short of goods and buy too many customers.

From April this year, all customers who buy Pien Tze Huang offline need the information of the registration office and ID card. Moreover, customers can't buy it when they arrive at the store on the same day, and they need to make an online appointment one day in advance.

Regarding why the purchase was restricted, the clerk said that he was mainly worried about scalper speculation. It's too expensive and too dark, so patients who really need it can buy it online.

Speculation: tripled the stock price.

Why is Pien Tze Huang so hard to buy now? Official website of Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. shows that Pien Tze Huang has a national top secret formula and is a first-class protected variety of traditional Chinese medicine. The formula and technology are protected by the state, and the traditional production techniques are listed in the national intangible heritage list. The export of single varieties has been in the forefront of the export of single varieties of Chinese patent medicines in foreign trade for many years. The medicine contains bezoar, musk, notoginseng and snake gall, each weighing 3g.

It is speculated that Pien Tze Huang's production capacity cannot meet the market because of the scarcity of raw materials. In fact, at present, Pien Tze Huang promotes artificial breeding of musk deer to make up for the shortage of scarce raw materials.

On the morning of the 25th, a staff member of the Price Supervision and Inspection Section of Zhangzhou Municipal Market Supervision Bureau told the media that this situation is not a price issue in itself, but a speculation issue, which has nothing to do with the price.

In the south, especially in the southeast coastal areas, some consumers think that Pien Tze Huang has health care function and its price remains high all the year round, so it has some gift attributes.

From 2004 to 2020, the price of Pien Tze Huang buccal tablets rose 19 times, from 325 yuan/tablet to 590 yuan/tablet, with the price increase rate of 8 1.54%.

This market situation led some speculators to snap up Pien Tze Huang and then sell it to make huge profits. At present, Pien Tze Huang's multi-store purchase restriction has not only enhanced his reputation, but also laid the groundwork for another price increase.

In fact, frequent price increases have not affected sales. From 20 16 to 20 19, the sales of Pien Tze Huang tablets increased from 3.67 million to 7.04 million. The price increase directly promoted the company's revenue scale, and the operating income increased from 265.438+0.4 million yuan in 2003 to 6.507 billion yuan in 2020.

At the beginning of 2020, the share price of Pien Tze Huang was still in the early 100 yuan. As of the close of June 23rd, its share price has reached 428.35 yuan. In just 18 months, its share price has tripled.

Pien Tze Huang responded

Pien Tze Huang Company replied to an investor's question on June 25th about 1 1, saying that the company's production and operation are in a normal state at present. In view of the recent market situation, the company has taken a series of measures to resolutely maintain market order.

The first is a stable supply. The company completes the production and supply of products, increases the supply of self-operated channels and mainstream chain pharmacies, and strives to alleviate the contradiction between supply and demand in the market. The second is to expand sales channels. Tmall flagship pharmacy Pien Tze Huang has started online sales, and the layout of JD.COM flagship store has been accelerated. The third is to increase the supply of Pien Tze Huang capsules with the same quality and efficacy as Pien Tze Huang buccal tablets to meet the diversified needs of consumers.

Pien Tze Huang Capsule is only a prescription drug.

In the final analysis, consumers' pursuit of Pien Tze Huang comes from the drug itself.

Among the magical curative effects of network communication, "curing hepatitis", "China specific medicine" and "never expired" have become the main reasons for being sought after. However, the main functions of Pien Tze Huang's instructions are "clearing away heat and toxic materials, cooling blood and removing blood stasis, reducing swelling and relieving pain". It is used for carbuncle, furuncle and traumatic injury caused by heat toxin and blood stasis, and the treatment of hepatobiliary diseases is not mentioned. Rong.

According to Pien Tze Huang official website's explanation, the effective period of this medicine is 60 months, that is, 5 years, which is not a permanent expiration of online communication.

In the eyes of some people engaged in TCM research, Pien Tze Huang is a classic Chinese medicine, which is really effective in treating diseases caused by heat toxin and blood stasis.

However, the audience of drugs such as Pien Tze Huang is relatively small. Even if it can really treat liver disease, a conventional drug for treating liver disease, the price of which is close to that of 600 yuan, is far from being included in medical insurance, and is more acceptable to patients. In addition, as a prescription drug, patients are not advised to take it by themselves. And there is a clear shelf life. If it is really necessary, it is best to use it as you buy it, and consumers are not advised to "hoard medicine".

Why are 590 yuan's pills so hard to find? While a pill is hard to find, the share price of Pien Tze Huang continues to rise.

The company was listed on Shanghai Stock Exchange on June 16, 2003. Since its listing, its share price performance is comparable to that of Kweichow Moutai.

According to media reports, the cumulative increase in the market value of Pien Tze Huang is as high as 175 times, while the cumulative increase since the listing of Kweichow Moutai is only 43 1 times.

Judging from the stock price in recent 10 years, Pien Tze Huang's stock price performance far exceeds that of Maotai, with a cumulative increase of more than 3 1 times, while Maotai's increase is only 15 times.

Recently, the share price of Pien Tze Huang has even reached a new high.

Image source: Screenshot of Straight Flush App

On June 24th, the closing price of Pien Tze Huang was 428.5 yuan/share, corresponding to a total market value of 258.5 billion yuan. As of the morning of 25th, the share price of Pien Tze Huang rose, reaching a record high of 452.27 yuan/share. By midday, the share price rose by 4.54% to 447 yuan/share, with a market value of nearly 270 billion yuan.

Among the Chinese medicine stocks, the total market value of Pien Tze Huang is more than 1 1000 billion yuan higher than that of Yunnan Baiyao, which ranks second, and it firmly holds the top spot in the field of Chinese medicine.

Can "life-saving drugs" fight cancer?

Regarding the phenomenon that "one medicine is hard to find" in the current market, the clerk of Chating Store of Pien Tze Huang Experience Hall in Fuzhou, Fujian Province told the media, "In fact, it is not that we restrict purchases, but that there are many hype phenomena in the market, resulting in a high premium. In addition, the supply of goods is relatively tight, so there is a situation where medicines cannot be bought at high prices. We came up with this strategy to ensure that real consumers have drugs available. Setting the rules for buying a pill by prescription and ID card in the store has become a' restricted purchase'. "

Industry insiders told the media that at present, the supply of raw materials such as bezoar and musk used by Pien Tze Huang is relatively sufficient, and other' pharmaceutical companies' may not be able to maintain sufficient supply, but the problem of raw materials for Pien Tze Huang is not great.

Liu Chunsheng, an associate professor at the Central University of Finance and Economics, told Zhongxin Jingwei that the price of Pien Tze Huang has risen because some raw materials are really expensive, such as musk, which alone accounts for 55% of the total cost. On the other hand, Pien Tze Huang has a national top secret formula, which plays an important role in the field of Chinese medicine.

Liu Chunsheng also said that there is no denying that there must be speculation. When Pien Tze Huang, like Maotai, is put on the financial attribute of investment because of the shortage of supply, it will be speculated higher and higher, and there will be an investment' herd effect' that is difficult to find.

In addition, a Tianjin Pien Tze Huang dealer made it clear to beijing business today that Pien Tze Huang has the function of preventing and treating cancer. Under the propaganda of manufacturers, this concept has been deeply rooted in the hearts of the people. When a local consumer in Zhangzhou introduced Pien Tze Huang to beijing business today Today, he called him a "lifesaver".

However, it is worth mentioning that Pien Tze Huang's main functions are clearing away heat and toxic materials, cooling blood and removing blood stasis, reducing swelling and relieving pain, and is used for various inflammations such as acute and chronic viral hepatitis caused by heat toxin and blood stasis, and has not been approved for anti-cancer indications.