The financial crisis has greatly reduced the number of business travel projects, which has a great impact on the hotel industry. In order to cope, in addition to finding ways to reduce costs, the most important thing is not to fall down in the crisis, let alone to reverse the brand, because it is difficult to get higher returns in a bad environment, and some temporary measures will inevitably be taken. However, if the measures are not appropriate, it may have a negative impact. Once the reputation is affected, the loss outweighs the gain.