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How to promote the joint promotional posters of supermarkets and manufacturers? Advertising Words for Supermarket Activities _ Advertising Words for Supermarket Promotion (2)
Suggestions on how to promote goods in small supermarkets: First, the ways to promote goods are: 1, reducing prices; 2. Discount; 3. Bundle sales; 4. Lucky draw; 5. vouchers; 6. Trial; 7. Buy and give. Second, the ways of promotion activities are: 1, DM publicity; 2. Roadshow; 3. Create a shopping mall atmosphere; 4, with the help of the media and so on. Promotion refers to that marketers convey all kinds of information about enterprises and products to consumers to persuade or attract consumers to buy their products, so as to achieve the purpose of expanding sales. Promotion is essentially a communication activity, that is, marketers (information providers or senders) send out various information to stimulate consumption, and transmit the information to one or more target objects (that is, information recipients, such as listeners, viewers, readers, consumers or users, etc.). ) to influence their attitudes and behaviors. Commonly used promotion methods include advertising, personal promotion, online marketing, commercial promotion and public relations. Enterprises can choose one or more combinations of promotion methods according to the actual situation and market, products and other factors. Generally speaking, for some seasonal goods, there are often points of off-season sales. Because the mass consumption psychology is "if you have money, don't buy leisure for half a year", that is, put forward demand on time and buy what you lack. The same is true for businesses, which basically supply goods on time. Therefore, goods are often in demand in the peak season of consumption, and are often unsalable in the off-season. However, some enterprises do the opposite. In summer, our winter clothes, such as fur coats, heating appliances, leather boots, down jackets, etc., which were originally unsalable in the market, are very popular in some cities. This is what people often call "anti-season promotion". Businessmen with calculation often provide off-season goods, and there are also many buyers among consumers, the main purpose of which is to obtain the seasonal price difference. Merchants buy popular and popular goods in large quantities, advertise in large quantities, and constantly expand sales, because the business principle of merchants is to earn back the profits they can earn. However, the famous Lyle store in Italy did the opposite and adopted a one-time sales method. All the goods in this shop are sold only once, and then they are no longer bought. Even if it is hot, it is painful to give up. On the surface, the store lost a lot of easy profits, but in fact, the store accelerated the turnover of goods and realized greater profits because all the goods were very popular. This is because the store has grasped the customer's psychology of "scarcity is precious" and made a strong impression on customers. Customers think that the goods sold in this store are the latest, so it's now or never, and they can't hesitate. Therefore, as long as there is anything on the market in this store, there will be a scene of snapping up. This method is similar to the "limited sales method" adopted by some shops in China. Merchants choose some goods as special offers by stages, and make large posters to stick inside and outside the store, or print small leaflets to distribute to customers. These special offers are limited to three or four kinds in each issue to attract customers with small profits but quick turnover, and the products in each issue are different to cater to customers' curiosity. In this way, when customers come to the store to buy special goods, they also buy other non-special goods by the way. Of course, there is little or no profit from special commodities, but it can be made up by promoting other commodities. Advertising words of supermarket activities _ advertising words of supermarket promotion (2) excellent advertising words of supermarket promotion 1. You celebrate the new year, I send health. 2. Celebrate the fourth anniversary with the stars. 3. Mobile phone, Christmas gift. 4. Send Christmas presents every day. 5. Buy a lot of gifts for the New Year's Christmas. 6. Buy Happy New Year's Day recipes. 7. Hand in hand for romantic dating and hand in hand for mobile phone. Welcome to Sanbu Store to celebrate four auspicious days. 9. Christmas clothes grabbing contest 10. (Store name) Give you a wish. 14. Christmas, send joy 15. Shopping spree, starting from Christmas New Year's Day, vigorously promote supermarkets. Selected advertising slogan 1. Enthusiastic lighting of Christmas presents. 2. Fun Carnival, Merry Christmas. 3. The 10th anniversary of China Resources Supermarket, Merry Christmas. 4. Christmas greets the New Year crazily. 5. Happy Christmas (New Year) travel, gold gifts. 9. Peace is the blessing of fruits. 10. Celebrate Christmas and welcome the New Year. Family feedback 1 1. On Christmas New Year's Day, the ball is polite 12. Happy holidays! Great! 13. Drink healthy green tea in the New Year. 14. Shopping for gloves, a series of big surprises 15. Very, surprise is waiting for you 16. Christmas in the supermarket is full of joy. The advertising slogan is short 1. I'll give you green tea for the Spring Festival. 2. Auspicious clouds from all over the world bring blessings to New Year gifts. 3. Fold gifts, honor gifts and light stones to accompany you every day. 4. It's polite to buy two festivals, and (the name of mobile phone city) is very satisfied. 5. Years and rings carry glory. 6. Christmas, send joy. 7. Gratitude for love and sincerity. 8. Christmas carnival night is more exciting. 9. Happiness is coming! (Two words are recommended) 10. Mobile phone, impressed by it 1 1. Pray and bring blessings home 12. Posters for gifts, cut corners can be sent! Merry Christmas! 13. Pure life, healthy green tea. 14. Happy Christmas Eve discount _ How does the Christmas supermarket publicize and attract people? In the process of supermarket operation, there is a very important job, that is, promotion. I will share some promotional methods used by supermarkets in my hometown: 1, one-yuan snapping: select some 2-5 yuan stocks and sell them all at the price of 1 yuan. Then put some goods with normal prices near the 1 yuan snap-up area. Attract customers through some low-priced goods and make money by selling other goods together. 2. Limited time specials: Plan some special sales activities every holiday, such as 20 yuan from Monday to Friday and two days on Saturday and Sunday 16 yuan. It can also be a commodity that is usually sold in 20 yuan and only sold every Wednesday 16 yuan. This makes supermarkets have different special prices every day, attracting many people to shop every day. 3, limited purchase: often combined with special offers. For example, prepare 100 boxes of eggs, the original price is 29 yuan, the special price is 19 yuan, and the limited number is 100 boxes until they are sold out. You can choose several items to buy in limited quantities every day. Because it is limited, it will attract many customers to queue up early before the supermarket opens, forming a hot-selling atmosphere. 4. Gift marketing: The usual practice is to give away small gifts for free when you buy over XX yuan. You can also add 10 yuan to buy goods worth 20 yuan. Because the gift or exchange of goods is very valuable, it will attract many customers to buy as much as possible at XX yuan, thus increasing the turnover of supermarkets. 5. Advertising: Whether you are offering a special price or giving a gift, if the customer doesn't know or feel the atmosphere, the effect of the promotion will be greatly reduced. We can promote it by putting up posters, distributing leaflets and playing promotional information in the store. Try not to use that kind of recording speaker when playing promotional advertisements. First, it's noisy; second, it looks very low. You can use the kind of broadcast software that converts text into voice, and add background music, which is not only effective, but also very human. All the supermarkets in my hometown use that kind.