Mo Xiaoxian should be the biggest competitor of Pan. Haidilao first smelled the business opportunity of self-heating hot pot, and officially launched self-heating hot pot products on 20 17, which quickly opened the market. Later, hot pot giants such as Xiaolongkan and Dezhuang entered the market one after another, and Mo Xiaoxian joined the battle as a new brand in the same year.

The advantages of Mo Xiaoxian

In terms of pricing, Mo Xiaoxian deliberately avoided the price track of Haidilao 30 to 45 yuan, and instead took the route of 10 to 20 yuan, taking the route of small profits but quick turnover. With the price advantage, Mo Xiaoxian opened the market as soon as he entered the market. In just three months, Mo Xiaoxian's single link sales exceeded 1.5 million, becoming the first category of Taobao self-heating hot pot.

Before the establishment of Mo Xiaoxian brand, the company team mainly engaged in imported food from Europe and America, and once listed an imported biscuit as the number one in the whole network, accumulating resources such as dealers, channels and customers. In this way, Mo Xiaoxian has a first-Mover advantage in the layout of sales channels.

Mo Xiaoxian actively embraced new media, planted grass on the platform of Xiaohongshu, and cooperated with Li Jiaqi, Luo Yonghao and other head anchors to broadcast live. In 2020, Mo Xiaoxian once sold 300,000 boxes in two minutes in a faster live broadcast room of Aauto, with sales reaching 3.5 million yuan.