How did these Tik Tok talents become popular?

Starting point of popularity: one famous song for each person

According to the changing trend of the number of fans, the number of fans of all three Tik Tok talent people has a slow growth stage, and then it starts to grow rapidly. And the starting point of this growth is their explosive masterpieces. LIGO O3O: On the evening of May 24th, she released a video and sang a song "Different Singing Style" with her unique voice. Then this video became popular. Up to now, it has been played more than 19 million times and has accumulated more than 16 million likes. Brother M: On the evening of May 29th, I released a video and sang "My General". Up to now, this video has been played more than 29 million times and accumulated more than 18.8 million likes. Modern Brothers: Modern Brothers, formerly known as Liu Yuning, is the lead singer of the group "Modern Brothers", and has accumulated a certain popularity on YY before. The video released on June 4th covers a song "Tell the Truth", which has been played more than 12 million times and has accumulated more than 8.5 million likes.

Observing these three talents, they all became popular through cover songs, and their videos also showed two characteristics: strong sense of rhythm, easy-to-understand lyrics and direct chorus singing. People are equipped with grounding gas, and people have conflict points. In particular, Brother M and Brother LIGO o3o are both contrasting combinations of "husky and vigorous" voice and "sweet and lovely" appearance.

the speed of becoming popular: from 1, fans to 1 million fans, it only took her 22 days

After the start of the video explosion, the number of fans of the three talents showed a rapid growth. The daily powder increase is at the level of 1,, and the highest number of powder in a single day of all three people exceeds 1 million. The highest one is Lige o3o, and the number of powders increased by more than 2.2 million a day on May 27th.

Although Rico o3o has a high number of fans, she is not the fastest. The headline index counts the time for these three people to increase their powder by 5 million. It is found that Brother M has the fastest growth rate. From May 26th, the number of fans exceeded 1,, to June 16th, the number of fans exceeded 1 million, and the number of fans increased by 1 times. It only took 26 days.

observing their popularity, the headline index has two findings: 2 million fans is a hurdle. After the number of fans reached 2 million, the explosion bonus of famous works basically disappeared, the mechanical inertia of powder rising began to weaken and the speed of powder rising began to slow down. If the number of fans wants to reach 2 million, it can't be achieved by just one explosion. The number of fans has reached 2 million, and it is necessary to continuously produce explosive content, which is the most typical of Modern Brothers. Different from Brother Li o3o and Brother M, the highest number of fans in a single day of Modern Brothers was not brought by the famous work Tell the Truth. From June 5 to June 19, within two weeks, Modern Brothers covered many popular music such as That Gilr, Love You, Empty Space, etc., and almost all of them exploded, with a single broadcast volume exceeding 5 million.

Puzzlement of popularity: How to break through people's design on the basis of insisting on people's design?

after experiencing the explosive growth of the number of fans, although the number of fans is still growing, with the expansion of the fan base, the growth rate of the number of fans began to decline.

It is also after the number of fans soared that people in Tik Tok began to have the demand for cash. And if we insist on the video content form of cover all the time, the space for realizing it will naturally be affected. At this time, many talented people in Tik Tok began to choose other content forms, such as dancing, making jokes, sending daily messages and so on. However, it remains to be seen whether fans will pay the bill in this form.

after becoming popular, it is an urgent problem to be solved how to stick to the people's design while breaking through it. The symptoms of the problem have already appeared before the explosion. For example, Lige o3o became popular by singing, but before it became popular, the headline index found that the number of fans of Lige o3o had been declining for several days in a row. Observing the videos released by Lige o3o during that time, it is not difficult to find that the videos of Lige o3o during that time were mainly dance, until it became an instant hit by covering "Singing Alternative".

The existing personals may hinder the commercialization prospect, and new personals will slow down the growth of fans. Many talented people in Tik Tok, after their rapid popularity, encountered Zhang Tie-Lin-style problems and found it difficult to break through the image of "Emperor Ama".

But this kind of problem is not without solution. For example, Eric Wang in Dying to Survive, which exploded this year, is a typical case. With superb performance, he completely completed the transformation from "Sekitani Kamiki" to "strength school".

And the celebrities in Tik Tok believe that after more attempts, they can make a breakthrough on the basis of the current staffing.