In 2022, as the epidemic control is relaxed, people will also start self-driving tours during the New Year. Among many products, how to choose a car suitable for family travel? If you ask, then I will definitely say Beijing Off-Road BJ60, which has a large space and allows you to travel comfortably and enjoy it freely.

Demand has escalated, and all-round products have seized the "home entertainment" market

In the post-epidemic era, the public's desire for travel has become increasingly high, along with the popularity of cross-country travel, outdoor camping and other activities As the economy heats up, people's demand for cars is also constantly escalating. They need an "all-round" product that can have fun with their families.

As a "home off-roader", BJ60 can meet the "everything" needs of this generation of users. BJ60 is available in 5-seater or 7-seater versions. The large internal space is flexible and versatile. Whether it is a family of three or a "multi-child family", the whole family's travel will no longer be hindered. Fold down the third row of seats, and the trunk volume can reach 972L, and the space can be further expanded. Fold down the second row of seats, and the trunk volume reaches 1836L. All items needed for travel can be stored in the trunk. Not only that, the rear two rows of seats can be folded flat, and the trunk can accommodate a bed. Lying in the trunk, through the class-leading 0.82m panoramic sunroof, you can have a panoramic view of the blue sky, white clouds, and stars, and enjoy the beautiful scenery with the whole family.

In addition, in the process of BJ60 pricing and policy formulation, "first-class creators" are also involved. It is precisely because they are listening to user needs that BJ60 has locked in 200,000-300,000 yuan from the beginning. Price range. Compared with the pre-sale period, the price of the officially launched 7-seater model is 4,000 yuan lower than the pre-sale price, and the 11th edition model can only choose AT tires for 0 yuan. Users can decide which tires to install according to their preferences. Save yourself the hassle and expense of future replacements. BJ60 has been deeply bound to users from the R&D and design stage, conducting scene demand analysis and product calibration work, restoring "home play" needs to the development process, and reflecting the user's personal experience on the product. . It is precisely because BJ60 insists on innovating with users and directly addresses their pain points that it can win the trust of users.

The combination of off-road and comfort bids farewell to the "rough man" image

BJ60 takes "family fun" as its axis and makes a breakthrough creation between family and off-road. A brand new off-road track has been created, allowing professional off-road vehicles to have unconventional comfort.

BJ60 is the only domestic brand model that adopts a "non-load-bearing body + four-wheel independent suspension" chassis structure, which not only ensures pure "off-road" attributes, but also comprehensively improves comfort. Especially the seat of BJ60 can be adjusted at various angles, allowing users to find the most comfortable posture. The first two rows of seats in the Eleventh Edition model are also equipped with heating, ventilation and massage functions to provide users with the most comfortable experience.

BJ60 also has excellent NVH performance. The entire car has 6.5 square meters of foamed sound-absorbing cotton and carpet materials to improve the sound insulation effect. There is also an ANC active noise reduction system to suppress engine noise, plus laminated soundproof glass in the front row. The quietness is improved again, and the vehicle can reach library level when idling.

In users’ previous perceptions, off-road vehicles were more like a “rough guy” who was “unkempt” in order to satisfy the demands of climbing mountains and wading in rivers. The emergence of BJ60 is changing this concept. Its interior is not only comfortable and luxurious, but also full of technology. The 10.25-inch LCD instrument, 12.8-inch central control screen, W-HUD and the world's first 1.92-inch startup screen*** all form a "four-screen linkage", which can not only grasp various information inside and outside the car, but also provide entertainment audio and video. At the same time, BJ60 also has L2-level advanced intelligent assisted driving, automatic parking and other functions, allowing users to experience the convenience brought by "smart" life. Not only is the BJ60 not as comfortable as an off-road vehicle, but its "intelligence" is beyond that of an ordinary off-road vehicle.

Professional off-road background, the off-road family that knows best about "playing"

For a long time, users in the off-road market have not been able to rub sand in their eyes, so off-road vehicles cannot be "showy". As an off-road family with more than 60 years of brand history, Beijing Off-Road is good at creating high-quality products.

Not long ago, a video of the BJ60 crossing the "off-road holy land" Laozhanggou became popular on the Internet. Under the cover of ice and snow, the BJ60 walked on flat ground and even challenged a slope in Laozhanggou. , fully demonstrating its professional off-road capabilities. The BJ60 uses a 2.0T+8AT power combination. The peak torque can reach 406Nm, and the time-sharing four-wheel drive is electronically controlled. In the 4L mode, the transmission torque can be amplified to 2.54 times, plus the hard-core "three locks", and Don’t be afraid of difficult off-road sections.

At the same time, in order to allow more new users to start a "joyful" life and allow experienced players to play more HIGH, BJ60 is also equipped with an ATS all-terrain system, which can provide 17 driving combinations , look at the terrain and select the mode to make off-roading simpler and more pure. In addition, BJ60's 360° panoramic image + 180° transparent chassis allows the entire car to have 540° without blind spots, allowing you to see everything around you clearly, grasp the overall situation, and drive with more peace of mind.

It is worth mentioning that modification is also a part of off-roading, and Beijing Off-Road has also fully taken this into consideration, and BJ60 has reserved multiple modification positions.

For example, the BJ60's fuel tank capacity reaches 85L, and a full tank of No. 92 gasoline can meet the needs of long-distance driving. Of course, heavy off-roading will increase fuel consumption, so a 35L auxiliary fuel tank is reserved on the left side of the rear drive shaft to be prepared. It is precisely because Beijing Off-Road fully considers the needs of all types of users that BJ60 has "all-round" performance.

As an "Internet celebrity car", the Beijing off-road BJ60 truly makes "Chinese families have fun" and opens up a new path for the off-road vehicle market with "luxury off-road SUV for families". Market first. As the leader in home-use off-road vehicles, the Beijing Off-Road BJ60’s sales exceeded 3,000 units in the first month of its launch, proving its core strength. I believe that such an excellent Beijing off-road BJ60 will usher in its own sales peak and brilliant performance in the future, and I am full of expectations.

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