Current location - Recipe Complete Network - Food recipes - Study the significance of short videos for food promotion culture
Study the significance of short videos for food promotion culture

As an integral part of our country’s traditional culture, Chinese food culture has distinctive national characteristics and rich ideological connotations.

Short videos of gourmet dishes are a particularly good choice. They can be played in stores to display dishes, and can also be used for elevator advertisements, with the promotional video played on the display. There are also APPs we are familiar with such as: Koubei, Ele.me, Meituan, Dianping, etc.

You can put a promotional video for the dishes to attract more customers. In the gourmet food industry, opening a store from one store to a national chain is not only because of the delicious food, but also the intensity of advertising and publicity is also part of it. In advertising, a short video can show all aspects of the dish, including cooking methods, ingredients used, details, etc. In addition, shooting techniques, scene layout, light source setting, picture dubbing, copywriting creativity and post-editing special effects are included.