I wonder if you went to the Book Festival?

Have you ever thought about why you go to Book Festival?

I have briefly summarized some of the reasons for going to the Book Festival: 1. Star chasing, just to meet Mo Yan, Yu Qiuyu, Yi Zhongtian and other reading stars; 2. Book shopping, because it is not the Book Festival that I can’t buy so many types of books at one time; 3. Listen to lectures

, you can focus on sharing the reading experience of famous people; 4. Follow the trend, they say this is a grand gathering for scholars, if you don’t go, you will fall behind; 5. Being idle is also idle, you have to find a place to go anyway, not to mention you don’t have to spend money to buy tickets.

Above, you will always choose one, right?

Maybe, there are other reasons.

I went to the launch ceremony of the "Looking for Guangdong Series" and saw performances of old Guangzhou food customs such as Chicken Gong Lan and "He Wei Tang Liao" being sold. There were also chicken cakes, blind male cakes, peanuts and other prizes given away.

You can also listen to a Cantonese opera performance by Johnson, known as the "Guangzhou God of Food", which feels more like a gourmet carnival.

Just after leaving here, I bumped into a group of old listeners of Pearl River Economic Radio who were laughing and making noise. They said they came because of the book "Searching for Dreams - Qiu Wen in America" ??and the motive was the carnival.

One of the benefits of the carnival is undoubtedly that it will ignite people's enthusiasm for buying books.

Once you have enthusiasm, the key is to look at what books are available.

I walked around everywhere, including the Taiwan Pavilion, which I mentioned as the most popular one and didn’t have one before.

It seems that life encyclopedia accounts for the largest proportion, cooking, growing flowers, drinking wine, raising babies... There are also things related to the workplace, literature, and so on.

Generally speaking, there are not many new books and it is not easy to find them.

In fact, if you want to buy books at the Book Festival, you can buy them online. I think the carnival will be more tempting.

After leaving the Book Festival, I wanted to communicate with netizens about my book buying experience at the Book Festival through Sina Weibo. "@一一团长" was very rude and said, "I think it's just a restless fire. The atmosphere of the times makes people satisfied with the fast food culture and bought a lot of them."

Books feel like going to a snack shop to buy a lot of snacks, but you can’t swallow them when you get home.” Obviously, the book smell can save people a few days, but they can’t find a way to cultivate the long-lasting good habit of non-utilitarian reading.

Another netizen hit the nail on the head, "When I was a student, I was confused by reading the books for exams and teaching aids. When I saw the books, I had to talk about them in fear." So, has anyone gathered here because of a cultural topic that everyone is concerned about?

How can book fairs interact with each other and create buzz?

The theme and slogan of each book festival are very grand, but they are not easy to remember, and they have not been able to take advantage of the situation to form a topic that can make everyone hotly discuss. They have not been in several years.

Looking back at the Hong Kong Book Fair, it will be one topic for young models to publish books and attract a large number of fans who shake heart cards, and it will be another topic for them not to be allowed into the book fair the following year.

There is a lack of topics and no interaction. No matter how popular the book fair is, it is still a static cultural mentality.

But no matter how you say it, you all know that this is a grand event that everyone spends a lot of energy and financial resources to organize, and the most fundamental purpose is to call on all people to read, because this is the fundamental way to improve the overall quality of the nation.

Looking at the statistics of mainland China's citizens aged 18 to 70 reading only 4.39 paper books last year, they will only feel ashamed when compared with developed countries and regions. In fact, people's level of civilization is related to their love of reading anytime and anywhere.

proportional.

It is reported that formulating a reading strategy at the national level is a certainty. It seems that it will really not work if the Book Festival is not held.

I also talked about what I saw at the Book Fragrance Festival: the books that were originally arranged in an orderly manner in each stall were always messed up by people, so many volunteers "held the tail" again and again---

The books were neatly re-stacked.

It stands to reason that scholars love books as much as their lives and would not throw them away like this.

We can only hope that many "future scholars" will gradually develop good civic habits such as civility, courtesy, hygiene, and lawfulness after reading more.

However, can the cultural products currently provided by the Book Show ensure the overall improvement of the quality of citizens and make reading for all people a normal state in the process of social development?

The annual Southern Book Festival, in the final analysis, still has to express an attitude. However, an attitude alone is far from enough.

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