Lexus is Lexus, and Lexus is the brand of Toyota Motor Corporation of Japan. Lexus, founded in 1983, is a car brand of Toyota Group in Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America. Since 1999, the Lexus brand has been ranked first in the sales of luxury car lanes in the United States for 1 1 year.

The original meaning of the name of Lexus is a symbol of luxury and cutting-edge technology. Other names that have been rejected before include Alexis and Lexis. Before the official appearance, it was not only the name but also the brand logo that was considered several times.

Extended data

Lexus, founded in 1983, is a world-famous luxury car brand under Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America. Since 1999, Lexus brand has been ranked as the number one luxury car seller in the United States for 1 1 year.

In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. At first, Lexus used "eager pursuit of perfection" as its propaganda slogan in the United States, and later used "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its propaganda slogan was changed to Amazing in Motion.

In 20 19 years, the cumulative sales volume of Lexus in China exceeded10 million units. In 20 19, the annual sales volume in China was 20052 1 vehicle, up by 25% year-on-year. In March 2020, Brand Finance released the Report of Top 500 Most Valuable Brands in the World in 2020, and Lexus ranked 200th.