How do small and medium-sized supermarket franchisees operate?
First, understand the needs of customers. Supermarket franchisees must first understand the needs of customers around the store and configure the items in the store according to the needs of customers. The price can be adjusted according to the surrounding environment. Second, the establishment of customer relationship supermarket franchisees need to establish a good customer relationship and be able to implement on-site service. According to the address provided by the customer, then, you can set the delivery time (which can save costs), because people who want to buy things in your store are generally more convenient. You can also apply for a membership card. Third, you can add some convenience items. Small and medium-sized supermarket franchisees belong to community-based supermarkets and have little room for development. Therefore, the first goal should be to increase business projects. In addition to the goods that should be available, you can also add a convenience item, such as rechargeable utilities and gas charges. Fourth, improve the introduction of new business. The commodity positioning of small and medium-sized supermarket chains is the same size and layout, which is the main problem that restricts and affects their development in the community. We should break through this business model and carry out the business reform of unified chain regional division, so that stores can form their own distinctive styles in different communities, thus becoming small shopping centers in communities. Fifth, increase the consumption of customers. Fixed consumption groups and fixed consumption make customers form a potential consumption time period. For example, some people like to purchase on Sunday, and some customers like to purchase on Wednesday. Then it is necessary to break through this consumption pattern and change the surrounding consumers from once a week to twice. This requires the support and cooperation of the first two items to attract consumers.