Chocolate has always been loved by people and has a good market. Especially in recent years, the popularity of diy chocolate has made many entrepreneurs have a strong interest in opening a chocolate shop. To open a chocolate shop, entrepreneurs need to consider many things, among which site selection is an essential one. Generally speaking, high-grade residential areas, office areas, pedestrian streets, school gates, shopping malls, supermarkets, tourist attractions, commercial centers, airport halls, busy streets and commercial shops can all be used. Besides, we should pay attention to the following points: 2. Consumer groups: The consumer groups of chocolate shops may be college students, fashionable women, children and adolescents, or some leisure young people. For any store, it needs a group of relatively stable customers to support it. When choosing a site, we have to consider which region's consumer groups are relatively stable. 3. The size of the store. Generally speaking, chocolate shops should not be too big. On the contrary, small shops can create a strong atmosphere and save costs. Therefore, the general chocolate shop suggests that it is easier to succeed by choosing about 25-35 square meters. 4. Store cost. Shop costs can be divided into tangible costs and intangible costs. Tangible costs refer to those that can be predicted and easily distinguished, such as rent, decoration, purchase, water and electricity, etc. Intangible costs refer to those costs that are not easy to quantify, such as residents' attitude towards chocolate shops, the impact of staff quality on performance and so on. When choosing a site, we should consider these cost factors, understand the cost of opening a store, and analyze whether we can make money by investing in this area in combination with the local market. 5. Surrounding competition. Although there are not many chocolate shops in China, there is usually not much competition, but no competition is not necessarily a good thing, because if there are no similar shops around, we have to consider it, because no one wants to invest in this industry, or because this area is not suitable for this industry. Of course, if the competition is big, we have to analyze whether these competitors are too strong to compete with them. If there is an opportunity, you can highlight your advantages through differentiated management and make yourself stand out from the competition. At the same time, there is still a concentration effect in areas with greater competition, and the atmosphere of becoming a city is good for everyone.