The fake sale of Simba's bird's nest means that Simba, the anchor of Aauto, and his team members sell "bird's nest in sugar water" in the live broadcast room.

On June 5438+065438+ 10, 2020, some consumers questioned that the bird's nest sold in Simba's apprentice's live broadcast room was sugar water. 165438+1On the evening of October 27th, Simba responded that it would recall all bird's nest products sold in Xinxuan's live broadcast room, and assume the responsibility of returning one bird's nest product and compensating three birds. * * had to pay 6 1.983 million yuan in advance.

By noon on February 6, 2020, they had paid nearly 24 million yuan to 27,270 consumers. 65438+February 10 reported that the market supervision departments in Guangzhou and Xiamen also investigated this matter.

Event evaluation

Some commentators pointed out that it is undeniable that the direct advantage of live broadcast is price, and consumers will go wherever they are cheap. To maintain the price advantage for a long time, we need to work hard in the supply chain, with mobile network celebrities and an iron supply chain.

With the rapid development of live e-commerce, for anchors with goods, they should not only pay attention to performance and data when they bring goods, but also have certain auditing obligations for the goods or services they promote.