Success story: When it comes to Wang Xing Wang Xing, the first word that comes to many people's minds is serial entrepreneur. Because he is the co-founder of three famous websites in China: Intranet, Fanfan and Meituan, in addition, he has another identity: college student entrepreneur, who started his business without rich professional experience after graduation. He is a talented boy in people's mouth. He was sent to Tsinghua University, a famous university in China, without taking part in the college entrance examination in high school. After graduation, he got a full scholarship and went to Guangrong Gao, a mainland scholar who was the first to get a doctorate in accounting machine science from MIT. Later, he returned to China to start a business. After one or two unsuccessful entrepreneurial projects, Wang Xing founded a facebook intranet in China, which quickly became popular in the campus circle of universities. The campus network was bought by Thousand Oaks for $2 million in 2006 10. On May 12, 2007, Wang Xing started a meal. This is also the first twitter-like project in China, but it was closed just when the development momentum of Fanbu was outstanding, which made Wang Xing's work suffer twists and turns. Later, Wang Xingyu, a serial entrepreneur, launched the new project Meituan.com in March 20 10, and stood out in the Thousand Regiments War, ranking in the top three in his career, and successively obtained two rounds of financing of tens of millions of dollars from Sequoia and Ali. The work of this serial entrepreneur is gradually on the right track. In May of recent years, the monthly flow of Meituan has now broken 10 billion RMB.

Successful case 2: Yang Mingping, co-founder of Super Lecture Hall, is a typical college student entrepreneur and a serial entrepreneur. Yang Mingping graduated from China Europe World Business School. In 2005, in his junior year, he took over a Sichuan restaurant on the edge of the campus and developed it into a hot pot restaurant with an income of more than 400 square meters and more than 2 million a year. The entrepreneurial experience of the university won him the first pot of gold. Then Yang Mingping decided to develop in a bigger direction, enter the field of online education and establish a Super Class.

Failure case 1: In the past, Chengdu's "First Graduate Noodle Restaurant" opened. Since ancient times, gentlemen have been far away from cooking. 20 131February 24th, six graduate students from the department of food science of another university in this city claimed to raise 200,000 yuan by themselves to open a "six-flavor noodle restaurant" on the edge of Qintai Old Path, a famous landscape in Chengdu. Thank you sir will open 20 chain stores in five years. The first store has not yet opened, and the six shareholders have set their sights on it five years later. When it comes to future plans, the six of them said in unison: Of course, it is to open a branch! Do the first store well this year, accumulate experience, and then talk about development. We are going to open 20 chain stores in Chengdu within two years, and then we will compete with KFC and McDonald's. At present, due to the unmanned management and poor management of the curator, investors are ready to make a public transfer. This restaurant, which was originally known as the "first graduate noodle restaurant" in Chengdu, had to end up hastily after only operating for more than four months. ?

Failure case 2: The fruit shopping website "Xiaochao House" founded by five college students announced its closure, only nine months after the website was founded. "It was founded around the Chinese Academy of Sciences and moved to the south gate of Peking University in June, mainly targeting students and surrounding people at Peking University." Xiao Zhu said that they rented a house nearby for the transit and storage of goods. Wholesale fruit from the farmer's market in Sidaokou, and deliver it by bike according to the online order. "Later, orders gradually increased, and the daily turnover reached more than 2,000 yuan. Several people were too busy and hired four employees to deliver goods." Despite this, excluding employees' salaries, rent and other expenses, it is still a loss every month.

Entrepreneurship is a process in which entrepreneurs optimize and integrate their own resources or resources they can own through efforts, thus creating greater economic or social value. Entrepreneurship is a way of labor, and it is an act that requires entrepreneurs to think, reason and judge by operating, organizing and using services, technologies and utensils.

Entrepreneurship, as a business field, devotes itself to understanding the opportunities of creating new things (new products, new markets, new production processes or raw materials, new methods of organizing existing technologies), how they appear and are discovered or created by specific individuals, how these people use various methods to utilize and develop them, and then produce various results.

Entrepreneurship means that a person finds a business opportunity and takes practical actions to transform it into a concrete social form, gain benefits and realize value.