1. Price War: The price competition in the tea market is fierce, and low-price competition has become a typical market means in the industry. Many enterprises do not hesitate to dump and promote at low prices, which leads to the continuous decline of product prices and undervaluation of products.

2. Insufficient technological innovation: Many enterprises lack technological innovation and independent research and development capabilities in production, resulting in serious product homogeneity, difficult to guarantee product quality, and it is difficult for enterprises to have an advantage in the market.

3. Poor channel sales: the tea market has a single sales channel and lacks a terminal sales network. Enterprises lack the advantage of differentiated competition in sales. At the same time, the lack of understanding of market demand is also one of the reasons leading to poor channel sales.

4. Weak brand building: Many enterprises lack investment in brand building and insufficient understanding and building of brands, which makes it difficult for products to expand their influence in the market and win the trust of consumers.

5. Insufficient product promotion: the tea market has a single propaganda method, and enterprises lack innovative propaganda methods, which leads to insufficient product awareness and makes it difficult for enterprises to gain a foothold in the market.