After May Day, Rizhao green tea began to be listed in large quantities. Today, the reporter interviewed some tea enterprises and tea merchants and learned that Rizhao green tea ushered in a "bumper harvest year" this year, and the price of tea dropped slightly. Despite this, there are still many southern green teas sold in the name of Rizhao green tea. A number of tea companies said that compared with other tea varieties, Rizhao green tea has a significantly lower profit and the price tends to be stable. In order to stabilize the price and ensure the quality of tea, Rizhao green tea has made a successful exploration in agricultural industrialization, but the development of Rizhao green tea still encounters some "growing troubles".

In the "bumper harvest year", the output increased by 60% and the price decreased by 15%.

Jiao Meichen, the person in charge of Chenming Tea House in Jinan, said that due to the freezing damage, the production of Rizhao green tea was greatly reduced last year. Tea farmers take protective measures for tea in advance. The output of Rizhao green tea has been improved by building a shed and making a windbreak. The sunshine weather is relatively stable this year. Song Baiman, chairman of Rizhao Baiman Tea Co., Ltd. introduced that Rizhao green tea was listed half a month earlier than last year, and the tea output increased by 60% compared with last year. With the increase of output, the price of Rizhao green tea decreased by about 15%. "At this time last year, one kilogram of fresh leaves was between 240 and 300 yuan, and this year it dropped to around 200 yuan."

Rizhao green tea is famous for its high price.

"Despite the substantial increase in output, Rizhao green tea still cannot meet the national market demand. At present, the area of Rizhao Green Tea Garden is only about 6.5438+0.5 million mu. Although Rizhao is one of the best tea-producing areas in Shandong Province, it is not even as big as a county in Zhejiang and Fujian provinces. Therefore, the output of Rizhao green tea is not as much as that of other teas, and the market demand still cannot be met. " Jiao Meichen introduced.

Because Rizhao green tea is deeply loved by consumers, although the output has increased this year and the price has dropped slightly, the price is still much higher than that of southern green tea. In Jinan Tea Wholesale Market, the reporter learned that the current price of one kilogram of Rizhao Green Spring Tea is around 1200 yuan. The price of some southern green teas is even less than 0/00 yuan per kilogram/kloc. The huge market demand and price advantage make many southern green teas have the idea of "Rizhao Green Tea". "At the beginning of April this year, there were shops selling Rizhao green tea in the market. In fact, although Rizhao green tea was listed half a month earlier than last year, it was not listed until the middle and late April. " A Rizhao green tea merchant told reporters.

The profit of Rizhao green tea is generally around 15%.

Song Baiman introduced that at present, the first-class fresh leaves of Lu Chun tea in Rizhao are about 200 yuan/kg, and the general fresh leaves are dry tea, according to the mass ratio of 4.5: 1. The cost of fresh leaves of one kilogram of dry tea needs 900 yuan, plus the labor cost of picking tea and the cost of transporting fried tea of 60-70 yuan per day, the cost of only one kilogram of dry tea needs about 1000 yuan. In terms of cost, the price per kilogram in Rizhao Luchun tea market is about 1.200 yuan, and the profit rate is about 15%. Compared with other kinds of tea, Rizhao Qing has been relatively calm in recent years. Many people in the industry said that this market mechanism of Rizhao green tea is still relatively healthy, which is not unrelated to the industrialized production and management of agriculture.

There are few leading enterprises and low threshold, which restricts the development of Rizhao green tea.

It is understood that Rizhao green tea is in the forefront of the tea industry in some respects, although its tea production area is not large. In order to realize the development of tea industrialization, increase the income of tea farmers and ensure the quality of tea, in recent years, Rizhao City has formed a number of tea production bases and professional cooperatives. Houyaxia Tea Professional Cooperative in Lanshan District of Rizhao City is one of them. Cooperatives realize the industrialization of tea planting and production by paying dividends to tea farmers, subletting and renting equipment. At present, the cooperative manages 2,700 mu of tea garden, which can save more than100000 yuan in saving agricultural materials and maintaining price stability every year, and at the same time ensure the income of tea farmers and the stability of tea quality to a certain extent.

Song Baiman said: "Although Rizhao green tea has made gratifying achievements in industrialization, it should also be noted that there are few leading enterprises and the market entry threshold is low." At present, there are many brands of Rizhao green tea, which consumers often can't distinguish clearly, thus providing an opportunity for some counterfeit "Rizhao green", and the quality of tea is difficult to guarantee. "Where leading tea enterprises grow and develop, there must be well-known famous tea brands, which cannot be built by small business hawkers." Song Baiman believes that Rizhao green tea production enterprises must have at least QS production license and registered capital of more than 3 million yuan to ensure that enterprises have the strength to produce qualified products. Although Rizhao has defined the origin of green tea, there is a phenomenon that the tea produced in some places in Rizhao cannot be called "Rizhao green tea". It is suggested that local governments can formulate standards for the content of tea endoplasm, so it may be more objective to define "Rizhao green tea".

Tea "going out" needs the support of local governments.

Although Rizhao green tea is well-known in Shandong, compared with the popularity of the concept of "drinking Longjing to West Lake Longjing and Dahongpao to Wuyishan", Rizhao green's influence in the whole country is not so "unique". Many Rizhao tea merchants suggested that the municipal government and agricultural departments should learn from foreign experience in tea promotion activities, foreign exhibitions and foreign direct stores. And give some subsidies to reduce the burden on tea enterprises. According to reports, Sichuan tea enterprises are organized by Sichuan Province to attend the tea fair in Macau, and all the expenses are supported by the Sichuan provincial government. Some tea-producing provinces even provide rent or decoration subsidies for local enterprises to open stores in other places.

"Rizhao Green Tea" won the top ten geographical indication trademarks in Shandong Province.

"Rizhao Green Tea" won another honor! Short-listed among the top ten geographical indications in Shandong Province, ranking third in comprehensive score. In addition, Shandong Rizhao * * applied for 19 geographical indication trademarks last year, of which 12 such as Rizhao blueberry, Rizhao fungus and Rizhao shrimp skin have been registered.

The expert review meeting of "Top Ten Geographical Indication Trademarks in Shandong Province" was held recently, and Rizhao Green Tea was finally shortlisted with the third good result, which is another honor that Rizhao Green Tea won after "China Famous Trademark".

2 1, the reporter learned from the Tea Administration Bureau of Donggang District, Rizhao City, Shandong Province that the "Top Ten Geographical Indications Trademarks in Shandong Province" selection activity was organized by the Shandong Provincial Administration for Industry and Commerce, which was divided into three parts: material declaration, on-site presentation and expert review. The selection is very strict Only those who meet at least eight conditions, such as "the products referred to by trademarks have profound history and culture, unique and superior production environment and rich quality", are eligible to apply for selection.