The successful experience of doing business for the first time discovered the business talent of President Chen Chaohui, which made him realize the pleasure of doing business, gained a new understanding of his personal career goals and laid the foundation for his future entrepreneurship.
1989 in the second half of the year, the coffee shop closed. President Chen Chaohui came to a middle school in Beijing and served as the deputy head teacher of a junior middle school class. At the same time, he cooperated with university psychology teachers to carry out research on adolescent psychological problems. 19 1 At the beginning of the year, he wrote the book "The Magic Valley in My Heart", which was officially published by Yunnan Children's Publishing House, and received a payment of more than 2,000 yuan to establish a student of China Youth Political College.
199 1 In July, President Chen Chaohui gave up the opportunity to work in Beijing after graduating from university, and resolutely came to a strange city-Chengdu, where he worked as a young pioneer in the Youth Department of Chengdu Municipal Committee of the Communist Youth League and concurrently served as the executive editor of Chengdu Youth Daily. During the period of hosting the magazine, we cooperated with Robust Company to create a "Little Lele" mailbox in Youth Daily, which effectively played the role of reflecting children's voices and needs, communicating with teachers, parents, society and public opinion supervision. Once, a primary school student complained to our newspaper that he was snubbed by the clerk when he bought books in a children's bookstore under Xinhua Bookstore, which attracted the attention of President Chen Chaohui, and published this letter after adding "Editor's Note" to the mailbox of "Little Lele", which aroused strong responses from readers, parents, schools, education committees and Xinhua Bookstore headquarters. Everyone criticized the employees' negligent attitude, prompting them to apologize to the primary school student and the bookstore and start to rectify the service quality.
1993, out of interest in doing business and a strong desire to give full play to his potential, President Chen Chaohui resolutely gave up the stable treatment of civil servants, resigned and went to sea, handed over the files to Chengdu Talent Exchange Center and joined Sichuan Pepsi-Cola Beverage Co., Ltd. (there were only seven people in the preparatory group at that time). He started as a sales representative at the grass-roots level and was in charge of wholesale markets, shopping malls, restaurants and other places in Chengdu, and was soon promoted to business.
At the beginning of 1994, President Chen Chaohui was invited to be the deputy general manager of Chengdu Jilongtai Food Co., Ltd., in charge of marketing. In the past half year's work, I presided over the formulation of various marketing management systems of the company, expanded the sales network dominated by supermarkets, established the sales management model of the company, and gained a deep understanding of the overall management of the company. 1 In June, 1994, President Chen Chaohui borrowed110,000 yuan to set up Chengdu ATV Advertising Company, and started a hard pioneering course. 1June, 1994, Yashi Advertising undertook the first advertising business, and produced advertising materials such as bronze medals, banners and foam characters worth 6,000 yuan for a Santana maintenance center in Chengdu. Mr. Chen personally climbed a ladder of more than 20 meters to install foam characters. This business made a profit in 600 yuan, which was the first profit made by Yashi Company from the market. Subsequently, with the efforts of President Chen Chaohui, he cooperated with well-known brands such as KFC and Robust, and for the first time tried to enter the field of making hydrogen balloons and banners by "combining resources and establishing alliances", which was successful. 1Since March, 1995, Yashi Company has cooperated with dozens of international and domestic famous brands such as Coca-Cola, Master Kong, Uni-President, Duracell, Budweiser Beer, Carlsberg Beer, Sun God, Watsons, Kao, etc., and has planned, produced and published a large number of point-of-sale and terminal advertisements, which has established the leading position of outdoor terminal advertisements in Chengdu advertising industry.
1996, based on the market analysis and several years' experience in food advertising and promotion planning agency, President Chen Chaohui chose food sales agency as a new project for the company's development. 1June, 1996, Chengdu Yashi Industrial Development Co., Ltd. was established, and successively obtained the sales agency rights of Weiwei soybean milk, Robust, Rising Sun iced tea, Danone milk, Haoji chicken essence, Qinqin eight-treasure porridge, Nestle drinking water and other products in Chengdu. At the same time, it pioneered the "double agency" mode in the industry (acting for the same brand advertising and product sales), and Yashi Advertising Company also made a transition from the original single advertising production and release to more professional fields such as marketing planning, advertising strategy and promotion, brand building, and became one of the top professional advertising companies in Chengdu. Through several years' efforts, Chengdu Yashi Industrial Co., Ltd. has become a famous food agent in Chengdu, established a sales network all over the city, and enjoyed a good professional image and excellent reputation. It is the first choice for foreign food manufacturers to enter Chengdu market.
1998, President Chen Chaohui renamed Chengdu Yashi Advertising Company and Chengdu Yashi Industrial Company as Sichuan Yashi Marketing Planning Co., Ltd. and Sichuan Yashi Industrial Development Co., Ltd., and President Chen Chaohui served as the chairman and general manager of the two companies. Sichuan Yashi Industrial Co., Ltd. has won the title of national excellent distributor of Robust, Rising Sun, Qinqin Babao porridge, Weiwei soybean milk and other products for many times, and President Chen Chaohui has also been elected as the executive director of Sichuan Marketing Association. Sichuan Yashi Marketing Planning Advertising Co., Ltd. has also successfully transformed into a professional company focusing on marketing planning and brand building, and was selected as "Excellent marketing planning agencies in Sichuan Province" by the Development Research Center of Sichuan Provincial People's Government and the Provincial Economic and Trade Commission. The company's creative works have won many national advertising awards and been selected into China Advertising Yearbook twice.
During the period of 1999-2000, President Chen Chaohui has been looking for new growth points for Yashi enterprises. In September, 2000, after repeated argumentation, the sweet potato instant vermicelli project was chosen as the breakthrough point and entered the food manufacturing industry. President Chen Chaohui personally worked out the development ideas of products such as "Red Sauté ed Pork Intestines" and "White Sauté ed Pork Intestines", formulated a thorough marketing strategy and product marketing plan, and determined the development strategy of bringing industrialized local flavor snacks to the market with the brand of "Baijia". In June 2000, 165438+ 10, after only two months of intense and efficient preparation, the first batch of sweet potato fans in China, such as "Baijia" brand, "Hot and Sour", "Beef Hotpot", "Red Fat Intestine" and "White Fat Intestine", appeared in Chengdu, and immediately sold well in the whole province and the national market. "Baijia" series of sweet potatoes were successfully listed for fans and widely reported by local media, which is called "Baijia phenomenon".
From 2000 to 2002, President Chen Chaohui personally planned the two capital operations of the "Baijia" sweet potato convenient vermicelli project, and in June 2006, 5438+0 cooperated with Sichuan Construction Engineering Company and Shandong Longfeng Group to successfully establish Sichuan Yashi Food Co., Ltd., which became a new force in the instant noodle industry and had a well-known trademark in China. Since then, the company has achieved rapid development, with net assets reaching 30 million yuan, and the sales revenue of fan projects in 2002 was close to 70 million yuan. In 2002, President Chen Chaohui also established Chengdu Maoyuan Logistics Co., Ltd. (later renamed Chengdu Yashi Logistics Co., Ltd.), mainly engaged in logistics and transportation business.
In 2003, President Chen Chaohui made every effort to facilitate the business development of fans. In February, hundreds of convenient fans went to the European Union to achieve a historic breakthrough; In May, all the 49% shares of Shandong Longfeng in Sichuan Yashi Food Co., Ltd. were repurchased, and Chen Chaohui owned all its shares; In June, President Chen Chaohui was entrusted by Chengdu Federation of Industry and Commerce (Chengdu General Chamber of Commerce) to form Chengdu Food Industry Chamber of Commerce, which became a branch of Chengdu Federation of Industry and Commerce (Chengdu General Chamber of Commerce) and served as the president of the first food chamber of commerce. At the same time, from the beginning of 2003, President Chen Chaohui organized and planned integrated marketing promotion activities in several key cities such as Changchun, Chongqing and Ningbo, and several activities ran through the whole year of 2003, which achieved very good promotion and sales performance; In addition, in June 2003, after three years of marathon efforts, the trademark of Baijia was successfully registered, and Sichuan Yashi Food Co., Ltd. was officially renamed Sichuan Baijia Food Co., Ltd. in June 2003. Through the efforts of the whole year, in 2003, the sales revenue of Baijia Food broke through the one billion yuan mark in one fell swoop, reaching 654.38+0.2 billion yuan, achieving full profit. From June 5438 to February 2003, Chen Chaohui expanded its industry again and established Chengdu Baijia Condiment Co., Ltd., which mainly produced condiments and ready-to-eat dishes.
In 2004, President Chen Chaohui reorganized the strategic layout of the whole enterprise to make it more integrated. In March, Comrade Chen Chaohui established Sichuan Yashi Investment Management Co., Ltd., and put Sichuan Baijia Food Co., Ltd., Chengdu Baijia Food Co., Ltd., Sichuan Yashi Brand Communication Management Co., Ltd. (formerly Chengdu Yashi Advertising Co., Ltd.) and Chengdu Yashi Logistics Co., Ltd. under the overall management of investment management companies, and the whole enterprise began to take shape as a group. In April of the same year, Chen Chaohui once again realized industrial expansion, and established Sichuan Yashi Baijia Catering Co., Ltd., which mainly engaged in Baijia pork noodle shop and entered the catering industry. At the same time, President Chen Chaohui wholly acquired Yibin Yonghua Flour Industry Co., Ltd. and changed its name to Sichuan Gaoxian Sichuan Potato Industry Co., Ltd. to produce flour cakes and boiled flour. At this point, President Chen Chaohui basically completed the industrial layout of Yashi Enterprise. This year, under the leadership of President Chen Chaohui, Baijia Food has achieved remarkable business performance. The annual sales revenue was 65.438+0.6 billion yuan, with a growth rate of 33%. Foreign trade activities are still active. Baijia fans have successfully entered the Japanese market, and their excellent quality has once again been recognized by the international market.
In 2005, President Chen Chaohui clearly realized that the operation scale of Baijia Food had reached a platform, which was a critical moment to improve the production capacity and management level. President Chen Chaohui overcame all kinds of difficulties and invested 40 million yuan to build the largest convenient vermicelli production base in China in Longquan National Economic and Technological Development Zone. Its annual consumption of fresh sweet potatoes reaches 300,000 tons, with an annual output value of 500 million yuan. The production scale, production capacity, equipment level and management level have reached the advanced level in the same industry. In particular, the "quick freezing and curing" technology was creatively used to produce vermicelli, and food additives were completely abandoned, so that the food safety guarantee ability reached the international advanced level. In order to alleviate the production pressure of the general factory and save the logistics cost, in July, President Chen Chaohui built the first branch of Baijia Food in Miyun, Beijing, specifically targeting the sales demand in North China and Northeast China. Since May, President Chen Chaohui has also introduced process management tools to sort out the functions of each position in the company and improve work efficiency and management level. This activity will last until the beginning of 2006. In August, in order to facilitate the introduction of strategic investment, President Chen Chaohui carried out a drastic reform of the company, and all the original logistics companies, foreign trade companies and industrial companies were placed under the Baijia Food Company system, which greatly enhanced the company's assets and strength.
In 2006, after the success of the Baijia convenience fan project, President Chen Chaohui used the rich experience of the famous snack industry to develop Sichuan traditional famous snacks on a large scale, and successively set foot in Sichuan casserole rice noodles to facilitate the development of jiaozi, and quickly pushed them to the convenience food market. From this, Baijia Food has the R&D, production and sales capabilities of various convenience foods such as instant vermicelli, instant rice noodles and instant jiaozi, which has laid a solid foundation for the next development. At the same time, from the end of 2006 to the first half of 2007, President Chen Chaohui also launched a large-scale promotional film of Baijia Hot and Sour Powder on five TV stations in China, such as Hunan Satellite TV, anhui tv Satellite TV, Dongfang Satellite TV and Shaanxi Satellite TV, to fully implement the "Moon Landing Plan" of Baijia Food, so as to achieve rapid and sustained growth.
In 2007, under the unified command of President Chen Chaohui, the second phase of Baijialongquan Factory 10000 ton casserole rice noodle project was completed and put into operation. Gaoxian factory and Beijing factory began to plan new factories, and the overall business of Baijia fans increased by more than 50%, creating a new development peak of Baijia.
In 2008, President Chen Chaohui proposed that Baijia should not only become the first brand in the field of convenient vermicelli and rice noodles, but also enter the non-fried instant noodle market before the end of the second five-year plan, laying a solid foundation for the sustained, healthy and rapid development of the third five-year plan (20 1 1~20 15), and strive to.