Topic: 20xx Beauty Marketing Wealth Forum Summit and "xxx" Product Investment Conference

Purpose: Show product features and corporate strength, build dealer confidence, and promote potential customers to sign orders.

Procedures and specific details:

1. Time strategy and location strategy for investment meetings

(1) Time strategy: It is best to hold investment meetings on Sundays. Facilitate customer participation.

(2) Location strategy: Choose a hotel conference hall with certain strength and conditions. The conference hall must have audio and audio-visual functions, be of moderate size, and be located in a busy traffic area. (For example, the Great Hall of the People)

2. Training of investment personnel and participating staff

First, some necessary training for investment personnel:

A team If you want to win, it is not enough to rely solely on the individual abilities of the players. Team training and training are necessary. Similarly, after the investment team is formed, it must also be trained. On the one hand, through training, the team can understand the company's current situation, products, investment strategies and operating procedures, and it is also a process of running-in. Training for investment promotion mainly includes the following aspects:

a. Enterprise and product knowledge so that team members have a clear understanding of the current situation of the enterprise.

b. Communication skills (such as answering the phone, reception language, negotiation skills, appearance and demeanor, etc.) to cultivate a sense of professionalism among team members.

c. Investment promotion expertise (investment promotion process, negotiation skills, answering calls, precautions, etc.)

d. Investment promotion essence (investment promotion strategy description and contract interpretation, etc.)

(1) Investment recruiters must truthfully understand the various characteristics of the product.

(2) Investment recruiters must understand their customers beforehand, including their financial strength, sales network, personal hobbies, etc.

(3) Investment recruiters must have a full understanding of the current market, especially the market in the region where their target customers are located.

(4) Investment recruiters must have certain negotiation strategies and abilities.

3. Determination of meeting invitation objects

Mainly divided into four parts: new customers, old customers, media, and political dignitaries

Define investment targets through market segmentation: Through market research, select three to four powerful dealers in each province and city, send invitation letters, and finally identify a powerful prefecture-level franchise dealer at the investment meeting or later. (Invite outstanding old dealers to participate as representatives, who can speak on the spot and promote the atmosphere of the venue.)

4. Determine investment promotion channels

(1) Through issuance in the proposed investment area Product investment advertisements are issued in large-volume media.

(2) Send investment information to dealers with certain strength through the SMS platform and track and confirm them.

(3) Invite major prospective customers to attend meetings through company marketing personnel and design invitation letters with super lethality.

5. Contract Planning

We have to meet individually with customers who sign on-site, make certain modifications to the investment contract according to dealers of different strengths, and provide certain preferential policies.

6. Detailed arrangements for the investment promotion meeting

Investment recruitment personnel will provide full tracking services for targeted key customers throughout the entire meeting.

(1) Do a good job in the reception, accommodation, food, return journey, etc. of the participating customers

(2) Create a relaxed and pleasant atmosphere for the investment fair, and at the same time, let people come to participate Customers seeking investment know from the side that dealers with the same strength in their area also want to participate in the investment promotion, which arouses the dealers' competitive psychology.

(3) At the investment meeting, marketing planners and product managers must provide detailed analysis and explanations of the current market and products. Dealers can ask questions about their market prospects and marketing strategies on-site, and marketing planners can answer questions on-site to help dealers build distribution confidence.

(4) The product brochures and investment brochures designed by the company must be personally distributed to the participating dealers by the investment recruiting personnel and registered.

(5) Hang and place a large number of product print advertisements (banners, roll-ups, flyers, etc.) on site

(6) Invite dealers who have already joined to compete in other regions distribution rights, which will have a strong shock and pressure on prospective customers who want to distribute in this area but do not have distribution, so that they can see the operability and profit margins of this market. In order to prevent their own market from being occupied by others, they may Will sign the order on site.

(7) Provide greater price concessions and policy support to dealers who sign orders on-site. This information will be explained to the participating dealers by the host on-site. The specific preferential policies will be explained individually to the customers who sign the orders. .

(8) Gifts will be given after the meeting.

7. Post-meeting follow-up process

(1) Telephone follow-up visit

(2) Marketing personnel visit in person

Eight , do a good job in the aftermath of the investment promotion meeting

(1) Arrange the customer's return journey

(2) Summarize the gains and losses of the investment promotion meeting

( 3) Organize and archive various information obtained from the investment conference

Meeting procedures:

Sequential content (speech) speaker schedule

1. Welcome speech , introduce the participants to the host for 5 minutes

2. Company introduction (with text and VCD data projection display) 10-15 minutes for the person in charge of the company

3. Product introduction (with text and pictures) Projection display) Product Manager 20-30 minutes

4 Marketing model, product promotion plan introduction (text, VCD and picture projection display) Corporate marketing person in charge or the person in charge of the famous marketing planning company they cooperate with 30 minutes< /p>

5. Explanation of cooperation methods and contracts (with text projection display) 15 minutes for the person in charge of corporate sales management

6. 10-minute speech by representatives of dealers and advertisers

7 Product display and advertising, promotional materials and images, VCD display host 20 minutes

8. Announcement of signing method, Q&A for several main persons in charge of the company for 2 hours

9. Signing business One day for representatives and marketing managers

Specific time schedule:

1. 9:00-10:00 Guests will sign in (distribute gifts) and visit the exhibition (accompanied by personnel to explain).

2. 10:00-10:30 Leadership speech

3. 10:30-11:00 Explanation by the person in charge of the company. Introduction to cooperative units (such as hospitals, etc.),

4. 11:00-11:20 Early customer representatives talk about business experience. Consumer representatives talk about service convenience;

5. 11:20-12:00 signing ceremony (signing can be arranged for early signers), the staff will read out the signing policy, create an atmosphere, and promote the signing.

6. Lunch from 12:00 to 1:30, lottery draw for contracted customers

7. Group discussion from 1:30 to 3:00;

8. 3 :00-5:00 Company visit and signing.

9. Cost budget (calculated based on expected attendance)

1. Venue rental fee:

2. Chinese food (table):

3. Traffic vehicles:

4. Floating in the air (2-6)

5. Air arch (1)

6. Flower basket (6-8 pieces)

7. Gifts (200 copies)

8. Red envelopes:

9. Photography and videography

10 , pop (sheet)

11. Exhibition board (2*3 meters), 6 pieces

12. Roll-up banner: 10 pieces

13. Invitation letter (copies)

14. Song and dance performance

15. Host

16. Others

Three key points should be paid attention to during the entire meeting Aspects:

1. Speech level. The speaker's clothing, temperament, eloquence, and content preparation are all related to the effect, so professional and systematic training must be carried out in advance.

Because the investment conference itself is an activity that uses a comprehensive display of the company to attract dealer cooperation, the company's managers must strive to have demonstrable qualities.

2. Answer questions. Because the ability to control the meeting situation is most concentrated here. It should be noted here that any question cannot be evaded or diplomatically answered, and must be answered head-on. In order to better control the situation at the venue, the following tasks should be done:

(1) "Demining". Although the overall goals of the dealers participating in the investment fair tend to be the same, individual mentality is more complex, with different purposes and personalities. Individual dealers with extreme attitudes should be identified in advance and business representatives with strong communication skills should be arranged to provide special and effective communication and guidance; people from competing manufacturers and those who maliciously create difficulties should be effectively directed.

(2) Choose dealers with a more positive cooperative attitude as opinion leaders, and proactively ask questions about issues that dealers are often concerned about. Avoid the atmosphere of the venue being controlled by negative questions, doubts, and dissatisfaction.

(3) The main person in charge of the company as the answerer should have strong affinity, personality charm and good adaptability, and should be fully prepared for the questions that dealers may ask.

3. Signing a contract: Although dealers decide their choices through rational analysis, the herd mentality is still evident here. In order to move the signing negotiation at the venue in a positive direction, the following two aspects must be done:

(1) Conduct effective and purposeful pre-meeting communication, select qualified candidates, have a positive attitude, and cooperate Prefer dealers with a clear preference to determine in advance, and also listen to their suggestions and opinions.

(2) At the investment promotion meeting, several dealers with a positive attitude determined through prior communication took the lead in signing contracts.

In short, the investment conference is a kind of marketing and public relations work of special significance. It is also an activity that displays the organization, control and management of the company, and the basic quality of the company. It is related to the success or failure of the company's overall investment activities and the subsequent marketing operations. unfolded smoothly. Therefore, the organization must be professional, meticulous, and thorough.