In order to strengthen the supervision and management of advertisements for drugs, medical devices, health foods and formula foods for special medical purposes (hereinafter referred to as "three products and one machine"), the State Administration of Market Supervision revised the original Interim Measures for the Examination and Management of Advertisements for Drugs, Medical Devices, Health Foods and Formula Foods for Special Medical Uses (hereinafter referred to as "Interim Measures") and drafted advertisements for drugs, medical devices, health foods and formula foods for special medical purposes.

The "Exposure Draft" proposes that advertisers should be responsible for the authenticity and legality of the advertising contents of drugs, medical devices, health foods and formula foods for special medical purposes. Advertisements for drugs, medical devices, health foods and formula foods for special medical purposes shall be clearly marked with the advertisement approval number.

It is worth noting that the "Draft for Comment" has strengthened the protection of minors, stipulating that minors should not be used to introduce medicines, medical devices, health foods and formula foods for special medical purposes; Advertisements for drugs, medical devices, health foods and formula foods for special medical purposes shall not be published in the mass media aimed at minors.

"Three products and one machine" advertising supervision is related to people's health and safety. The formulation and implementation of the "Interim Measures" has provided a strong legal guarantee for strengthening the supervision of "three products and one equipment" advertisements, standardizing the advertising review and safeguarding the legitimate rights and interests of consumers. However, with the rapid development of new advertising formats and new modes, there are many unsuitable and imperfect problems in the implementation of the Interim Measures, which need to be revised in time, improve the "three products and one equipment" advertising review management system, strengthen supervision, optimize services, better guide advertising review and law enforcement practice, and safeguard people's health and safety.